Making Every Word Count

Understanding Industry Analyst Relations: Definition, History, and Impact

Industry analyst relations (AR) is a specialized practice that involves engaging with influential industry analysts. Analysts can provide insights, research, and opinions that shape perceptions of technology vendors in specific markets. These analysts influence buyer decisions and validate the credibility of technology solutions.

This article explains the concept of AR, its evolution, and five key benefits it offers to organizations – provided the relationship is managed appropriately. Not all analyst relations programs are successful in achieving each of these benefits. This shortfall can be based on several factors that I’ll explore deeper in a future article. View this article as a starting point with key objectives that should be factored as part of your initial analyst relations program and strategy.

Set the Stage for Business Growth With These Essential Tips

Starting and running a business is no easy feat. It requires hard work, dedication, and an understanding of the market and how to best position your business. We have compiled a list of tips that will help you get started on the path toward business growth.

Critical Considerations When Expanding Your Business

Growing a business is an exciting time, but it also comes with risks. You need to consider both the financial and legal implications of expanding your business. You must have a solid plan in place before leaping. Here are some crucial considerations for growing your business.

Why You Should Outsource Your Business’s Sales and Marketing

It can be tempting to keep all of your company’s operations in-house. You know and trust your team, but sometimes you have a short-term project that you need help with or you want to enlist help from a dedicated expert. In these instances, it may not make sense to hire new employees. Find out why the decision to outsource freelancers can provide the perfect solution and help your business meet its sales and marketing goals with these tips and resources.

The Quick Reference Branding Guide for Small Business Owners

Brands are powerful – they allow companies to make lasting impressions on customers and, ultimately, influence purchase decisions. There’s a reason why companies spend 10.9 percent of their revenues on marketing, with branding being a large part of it. Focusing on your brand as a small business owner can reap rich rewards.

Branding is a nebulous concept, though, not well-understood and ever-evolving. It can be hard to know where to begin and what’s going to net you solid returns. To help you get started and make informed decisions, GB Marketing & Communications offers this quick reference branding guide for small business owners:

6 Critical Reasons to Monitor Website Performance

Your website is a cornerstone of your business in today’s technology-driven era. You can expect new customers to research you online – and assess your trustworthiness – through your website before approaching you. And if you operate an e-Commerce store or similar, then your website performance is responsible for a large chunk of your earnings, if not the entirety of them.

Thinking About Moving Your Business to Orange County? Smart!

Orange County is an attractive location for business owners. The combination of wonderful Southern California weather, proximity to airports and greater Los Angeles attractions, and access to high net-worth potential clients make it difficult to resist. As one example, GB Marketing & Communications is located in Orange County and has never regretted that choice!

Why Data Visualization Has a Tremendous Impact on Marketing

Even if you’ve developed an effective marketing strategy, it can be easy to fall into a rut. You post on social media. You run web ads. You incentivize word of mouth. What else can you do to refresh your marketing and reach new potential? Data visualization is a great way to revitalize your marketing efforts — and it’s one of the most versatile, too. Here are some tips and resources to demonstrate how data visualization can help you build a stronger connection with your existing clients while also gaining new clients.

How to Know When a Business Coach Is Your Only Option

Running a business on your own is far from easy. What makes it all the more challenging is that the onus is on you and you alone to make a business succeed, which can result in you feeling overwhelmed and pressured beyond your limits. However, you are not alone in feeling so, which is why many entrepreneurs aim to get a business coach on board to help boost their chances of success. Here are some tips on how to know how and where to find a reputable business coach if you are in need of a helping hand.