Industry analysts, such as those at Gartner or IDC, can significantly impact your brand’s reputation and market visibility. This is particularly the case for enterprise software or technology companies. Ideally, your goal should be to build relationships with the analysts who regularly speak with your customers and prospects. This way messaging and product positioning will be regularly communicated with greater alignment and accuracy. Issues can be resolved faster with open communications and can be achieved with industry analyst engagement.
Industry analysts not only shape market perceptions, but they can also help software companies by providing insights on product strategy and competitive positioning. Igniting industry analyst engagement requires a deliberate, consistent approach. Here are three strategies I have found effective in strengthening these critical relationships.
Continue reading Looking To Ignite Industry Analyst Engagement? Here Are 3 Tips