Set the Stage for Business Growth With These Essential Tips

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Starting and running a business is no easy feat. It requires hard work, dedication, and an understanding of the market and how to best position your business. We have compiled a list of tips that will help you get started on the path toward business growth.

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Critical Considerations When Expanding Your Business

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Growing a business is an exciting time, but it also comes with risks. You need to consider both the financial and legal implications of expanding your business. You must have a solid plan in place before leaping. Here are some crucial considerations for growing your business.

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Why You Should Outsource Your Business’s Sales and Marketing

It can be tempting to keep all of your company’s operations in-house. You know and trust your team, but sometimes you have a short-term project that you need help with or you want to enlist help from a dedicated expert. In these instances, it may not make sense to hire new employees. Find out why the decision to outsource freelancers can provide the perfect solution and help your business meet its sales and marketing goals with these tips and resources.

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The Quick Reference Branding Guide for Small Business Owners

Brands are powerful – they allow companies to make lasting impressions on customers and, ultimately, influence purchase decisions. There’s a reason why companies spend 10.9 percent of their revenues on marketing, with branding being a large part of it. Focusing on your brand as a small business owner can reap rich rewards. 

Branding is a nebulous concept, though, not well-understood and ever-evolving. It can be hard to know where to begin and what’s going to net you solid returns. To help you get started and make informed decisions, GB Marketing & Communications offers this quick reference branding guide for small business owners: 

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6 Critical Reasons to Monitor Website Performance

Your website is a cornerstone of your business in today’s technology-driven era. You can expect new customers to research you online – and assess your trustworthiness – through your website before approaching you. And if you operate an e-Commerce store or similar, then your website performance is responsible for a large chunk of your earnings, if not the entirety of them.

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Thinking About Moving Your Business to Orange County? Smart!

Orange County is an attractive location for business owners. The combination of wonderful Southern California weather, proximity to airports and greater Los Angeles attractions, and access to high net-worth potential clients make it difficult to resist. As one example, GB Marketing & Communications is located in Orange County and has never regretted that choice!

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Why Data Visualization Has a Tremendous Impact on Marketing

Even if you’ve developed an effective marketing strategy, it can be easy to fall into a rut. You post on social media. You run web ads. You incentivize word of mouth. What else can you do to refresh your marketing and reach new potential? Data visualization is a great way to revitalize your marketing efforts — and it’s one of the most versatile, too. Here are some tips and resources to demonstrate how data visualization can help you build a stronger connection with your existing clients while also gaining new clients.

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How to Know When a Business Coach Is Your Only Option

Running a business on your own is far from easy. What makes it all the more challenging is that the onus is on you and you alone to make a business succeed, which can result in you feeling overwhelmed and pressured beyond your limits. However, you are not alone in feeling so, which is why many entrepreneurs aim to get a business coach on board to help boost their chances of success. Here are some tips on how to know how and where to find a reputable business coach if you are in need of a helping hand.

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Why Networking is Critical to a Marketing Strategy – And How to Get Started Now!

When it comes to sustaining long-term success as an entrepreneur, few things are more important than building your network. Whether you are trying to get your new venture off the ground or take your business of 15 years to the next level, you must have good partners, investors, distributors, suppliers, and mentors with whom you stay connected.

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3 Types of Tech Investments Small Business Owners Should Consider

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According to a recent survey, the majority of businesses expect to make tech investments this year in areas like IT, cybersecurity, marketing automation, cloud technologies, and remote team collaboration. And while budgeting for technology isn’t always easy as a small business owner, most businesses simply can’t afford to skimp on tech — especially those operating online or working remotely amidst COVID-19.

Below, learn about three types of tech investments all small business owners should consider to improve their chances of success now and in the future. It may not be cheap, but you’ll save time and money in the long run.

Looking to revamp your business’s marketing and branding to increase sales? GB Marketing & Communications can take your business to the next level and deliver results!

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