Last week, I attended the virtual HSE Summit on AI-Led Growth. This event aimed to guide those supporting Go-To-Market (GTM) initiatives in technology companies. The speakers and moderators structured the discussions into easy-to-follow topics. My favorite session was the Fireside Chat with Jon Miller: B2B Marketing’s Future in the Age of AI. I learned several key takeaways from this 60-minute discussion. Marketers in enterprise software must adapt, as the current GTM strategy needs a refresh. Those aiming to improve GTM performance must shift focus and budget toward building a community of trust. This shift is essential to staying relevant and expanding market share.
Continue reading Building a Community of Trust is Critical – Now More Than Ever!