There are many who believe they are a marketing expert. People have opinions on commercials, slogans, and logos. They think they know what works. A finance executive might suggest a rebranding strategy based on their favorite color. A product manager may insist a new feature deserves a full advertising campaign. The CEO’s brother thinks the website needs to be changed, including the color palette (btw, this is a true story)!
Marketing opinions are everywhere. The reality is that few really understand all the repercussions and requirements needed for a cohesive, effective marketing strategy. Those who truly are marketing experts are few and far between. I have met a few and aspire to learn as much as I can from them! This reality makes managing a marketing function both exciting and challenging.
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