Google just announced plans to offer wireless service. What might this mean for AT&T, Verizon, Sprint and T-Mobile? How would you respond if a new supplier announced they are going “upstream” and will now offer the exact same product or service you offer?
I was amused when I read about this announcement, including the quotes provided by Google, and the reporter’s assessment, so I thought this might be a good topic to explore in greater depth.
Continue reading What Happens if a Supplier Enters your Market?