Why the Role of Trusted Advisor Has Become So Important

I am a firm believer that deep down inside, people want to do the right thing. Perhaps it is my Economics training – a key foundation for this field of study is that consumers will typically make a decision that improves their well-being. Of course, if that decision is good for you, but not good for society, then the theories of Economics don’t always explain how decisions are made or necessarily lead to decisions being made for the greatest common good. In these cases, we need a trusted advisor.

Quite often it can be difficult to say the “right” thing with family or friends. Most of us want to see our family and friends achieve success, meet their goals, and feel good about what they are contributing to society. The reality, however, doesn’t always work out as smoothly. The truth can be hurtful or damaging, or at least appear to be at the time.

Continue reading Why the Role of Trusted Advisor Has Become So Important