Why the Role of Trusted Advisor Has Become So Important

Role of Trusted Advisor in Business Communications is CriticalI am a firm believer that deep down inside, people want to do the right thing. Perhaps it is my Economics training – a key foundation for this field of study is that consumers will typically make a decision that improves their well-being. Of course, if that decision is good for you, but not good for society, then the theories of Economics don’t always explain how decisions are made, or necessarily lead to decisions being made for the greatest common good. In these cases we need a trusted advisor.

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