The Timeline Problem
For decades, the Gartner Magic Quadrant has shaped enterprise technology buying decisions. Vendors chase placement, buyers study the charts, and executives reference them in boardrooms and budget meetings. Yet today, one difficult truth is becoming impossible to ignore: magic quadrants are broken.
That statement is not an attack on Gartner. In many ways, Gartner remains one of the most influential buyer advisory analyst firms in technology, and its research still carries enormous weight with enterprise buyers around the world.
The issue is speed.
Continue reading It’s Time to Reinvent: Here’s Why Gartner Magic Quadrants Are Broken