Technology has come a long way in mainstreaming remote working. Yet, despite all of these advances, it is still important to meet with people in person at events and conferences. As important relationships are best maintained in this way, events should be part of your marketing mix. The challenge is that it can often be difficult to quantify or justify the Return on Investment (ROI). And, picking the right events to attend can sometimes be difficult. Combining PR with your event strategy is a great way to boost event return on investment. This approach will increase overall marketing effectiveness and drive greater engagement with your audience.
Read this article to see how the role of PR and marketing is now merging, “The Future of Public Relations.”
The Role of PR at an Event
Given the large investment of attending an event, anything that can be done to help ROI is a good thing! The costs can be substantial. Examples include sponsorship fees, booth design, graphics, and labor set-up fees (paying union wages). Then, you need to travel to get there. This can include airfare and lodging costs. Add to this the collateral or swag given away, and the total cost is significant! Anything you can do to amplify the benefits and reap future dividends will go a long way to justifying attendance.
Continue reading 3 Ways Public Relations Can Boost Event Return on Investment