In far too many enterprise software companies, analyst relations is treated like a box to check. It’s viewed as something that “just needs to be done.” Brief the analysts. Send the slide deck. Analyst relations performance is measured by showing up in a quadrant next year. Done, right?
Wrong.
This mentality is costing companies real momentum. When leadership sees analyst relations as a compliance function instead of a strategic lever, the program becomes misaligned with growth. It gets funded without being understood. It gets evaluated using shallow metrics. And worst of all, it misses the chance to position the company as a true force shaping the industry’s future.
The culprit? Bad assumptions—and worse KPIs.
Continue reading The Right Metrics to Measure Analyst Relations Performance