Many companies rush into analyst relations thinking only of magic quadrants and top-right dots. That’s a mistake. Before investing, organizations should understand the levels of AR. These range from reactive engagement to proactive, strategic partnerships. Each level brings different types of return – some measurable, others less so. Yes, having top-tier analysts validate your position in a report can be helpful. But analyst relations is much more than chasing rankings. And the ROI of an Analyst Relations program needs to reflect this strategy.
A robust AR program can provide market intelligence, validate your roadmap, and steer your long-term strategy. Those are real advantages – even if they’re hard to quantify. Think about the risk of not engaging. What if your competitors are aligning with analyst insights and you’re not? What if you miss a major shift in buyer behavior or tech adoption?
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