{"id":653,"date":"2014-07-30T14:05:25","date_gmt":"2014-07-30T21:05:25","guid":{"rendered":"http:\/\/www.gordonbenzie.com\/blog\/?p=653"},"modified":"2023-06-24T12:35:07","modified_gmt":"2023-06-24T19:35:07","slug":"promoting-your-blog-with-social-media","status":"publish","type":"post","link":"https:\/\/www.gordonbenzie.com\/blog\/promoting-your-blog-with-social-media\/","title":{"rendered":"Promoting your Blog with Social Media"},"content":{"rendered":"

\"social_media_promotion_blog\"<\/a>I recently wrote a blog post on the importance of building a blog as part of your public relations program (see article here). As I explained, in today\u2019s digital world, a blog is a critical part of your online profile \u2013 as a source of new insights, thought leadership and brand positioning necessary to keep your opinions and perspectives top-of-mind.<\/p>\n

Once you have come to the conclusion to invest the time and resources to have a blog, the next step is that of promotion. If you build it, no one will find it unless you provide digital \u201cbread crumbs\u201d to lead the way. Search Engine Optimization (SEO) will play an important role, but isn\u2019t enough. Here is where social media comes in. In fact, from a Public Relations professional\u2019s perspective, this might just be the most important use for social media, and the single most important factor in justifying your entire investment in social media marketing.<\/p>\n

What Should I Tweet About?<\/h3>\n

With Twitter being one of the most predominant social media platforms, it is nearly mandatory that you, your company or even your product line has a Twitter account. It is easy to set up the account \u2026 what next?<\/p>\n

One strategy is to share interesting news that the audience you seek to build might be interested in reading. This is generally a good idea. Providing value to an audience will, over time, generate more followers, which helps in getting a higher profile. But, wouldn\u2019t it be better to instead drive your audience towards an article that you<\/i> wrote and hosted instead? Or, better yet, what about directing traffic to a promotional partner that is perhaps hosting a future event you are sponsoring? It doesn\u2019t take much to see that driving traffic to a page you control is better than one you don\u2019t.<\/p>\n

Here is where the blog strategy can pay a handsome dividend. Once a new post has been written, such as this one, the next step is to promote it through your social media channels. Further, this points to a tangible benefit that can be achieved by building an audience \u2026 each time you have a new blog post, you will theoretically attract more potential readers with a larger audience.<\/p>\n

Some authors have mastered this technique very well. Seth Godin, author of my favorite book the Purple Cow<\/a>, has attracted an audience in the millions that religiously follow his words and wisdom every day. And, as he announces to books that he has written, he has an instant \u201cbase\u201d of avid fans that will become new buyers.<\/p>\n

What Social Media Venues should I Pursue?<\/h3>\n

Having made the decision to invest in a blog and promote it with social media, the next question to ask is what social media properties should you focus on?<\/p>\n

Great question, and one that will be answered in my next post.<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently wrote a blog post on the importance of building a blog as part of your public relations program (see article here). As I explained, in today\u2019s digital world, a blog is a critical part of your online profile \u2013 as a source of new insights, thought leadership and brand positioning necessary to keep … Continue reading Promoting your Blog with Social Media<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,35,18],"tags":[67,27,9],"class_list":["post-653","post","type-post","status-publish","format-standard","hentry","category-marketing-communications","category-public-relations","category-social-media","tag-business-communications","tag-messaging","tag-technology-marketing-communications"],"yoast_head":"\nPromoting your Blog with Social Media - Making Every Word Count<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gordonbenzie.com\/blog\/promoting-your-blog-with-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting your Blog with Social Media - Making Every Word Count\" \/>\n<meta property=\"og:description\" content=\"I recently wrote a blog post on the importance of building a blog as part of your public relations program (see article here). 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