{"id":648,"date":"2014-06-24T14:41:47","date_gmt":"2014-06-24T21:41:47","guid":{"rendered":"http:\/\/www.gordonbenzie.com\/blog\/?p=648"},"modified":"2019-06-12T10:29:50","modified_gmt":"2019-06-12T17:29:50","slug":"policy-change-or-new-trend-opportunity","status":"publish","type":"post","link":"https:\/\/www.gordonbenzie.com\/blog\/policy-change-or-new-trend-opportunity\/","title":{"rendered":"Policy Change, or New Trend Opportunity?"},"content":{"rendered":"<p><a href=\"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2014\/06\/trend_or_new_business_opportunity.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-649\" src=\"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2014\/06\/trend_or_new_business_opportunity-300x218.png\" alt=\"trend_or_new_business_opportunity\" width=\"300\" height=\"218\" srcset=\"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2014\/06\/trend_or_new_business_opportunity-300x218.png 300w, https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2014\/06\/trend_or_new_business_opportunity.png 783w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>I recently had the opportunity to go to France on a business trip. Despite the increasingly \u201cflat\u201d world we live in, each country definitely has its particular nuances on how business is done and what social customs are acceptable. Fortunately, I was able to spend a bit of time in restaurants where I enjoyed the wonderful French cuisine.<\/p>\n<p>One thing that caught my attention was when it came time to pay my bill. I was aware that when using a credit card, the tip had to be referenced early so as to be included with the authorization approval. What struck me as odd was that a tip amount could no longer be included with my credit card charge.<\/p>\n<h3>Shortsighted Policy Shift<\/h3>\n<p>This policy change surprised me, so I asked further what the thought was behind it. My server told me that it was causing too much taxes to be charged to the restaurant \u2013 apparently VAT or other taxes are applied to not only the food bought, but the services tipped. So, the solution was to simply stop including tips with credit card bills.<\/p>\n<p>My next question was to my server \u2013 what did he think of this change? You might guess his response, \u201cIt is terrible.\u201d I can only imagine. Personally, I carry little cash with me, relying heavily on plastic to cover my expenses, especially during a business trip. I didn\u2019t have any Euros on me, so had to explain I would be back later to reconcile my shortcoming (which, by the way, I neglected to despite good intentions).<\/p>\n<h3>Industry Change, or Window of Opportunity?<\/h3>\n<p>My next thought was whether this change was government-mandated, or just the establishment\u2019s decision. After doing a bit of research, it appears this was an isolated incidence (please let me know if I missed something). Given my server\u2019s response, if the policy was country-wide, I suspect we would have all heard about it by now!<\/p>\n<p>Given that this appeared to be an isolated change, what do you suppose will be the outcome? To start, I have a lower opinion of the restaurant \u2013 why do I want to support an organization that is clearly not thinking about their employees?<\/p>\n<p>Further, I am inclined to believe the hired help will seek employment where tips <i>can<\/i> be added to the receipt. This might even create a cycle (and a reputation) that this business owner may, or may not truly understand. Those that can\u2019t find \u201cfull payment\u201d employment opportunities might ultimately become the staff at this establishment \u2013 effectively lower the bar on the quality of staffing. These folks might have to accept a lower payment in exchange for a lack of experience, poor work history, bad reputation, or some other challenge that precluded their working elsewhere.<\/p>\n<p>As a competitor, this opportunity could be viewed as a window of opportunity to initially hire away the best employees, and in the future, to convince new recruits to not even consider their competitor for employment.<\/p>\n<p>Alternatively, if this were a broader industry shift, such as a new government mandate, then the window of opportunity might be with a different perspective. For example, a new business plan that might now gain traction could be to provide mobile payment via a new app capable of digitally paying a bill while bypassing the restaurant\u2019s own internal billing format. From a marketing communications perspective, the waiters could then become your own distributed sales force, offering this service to those without cash on hand.<\/p>\n<p>Those with a keen sense of what was driving the change and what the perspective is of those impacted by the change will stand to benefit \u2013 if they can move quick enough to provide a new solution before everyone else.<\/p>\n<p>So, next time you observe a shift in a routine, it might be worthwhile to pay particular attention to what is driving that change \u2013 a new business plan opportunity might be just around the corner!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently had the opportunity to go to France on a business trip. Despite the increasingly \u201cflat\u201d world we live in, each country definitely has its particular nuances on how business is done and what social customs are acceptable. Fortunately, I was able to spend a bit of time in restaurants where I enjoyed the &hellip; <a href=\"https:\/\/www.gordonbenzie.com\/blog\/policy-change-or-new-trend-opportunity\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Policy Change, or New Trend Opportunity?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,13,16,4,39],"tags":[67,46,47,48],"class_list":["post-648","post","type-post","status-publish","format-standard","hentry","category-business-plan","category-business-plan-writer","category-business-strategy","category-marketing-communications","category-marketing-consulting","tag-business-communications","tag-competitive-advantage","tag-positioning","tag-regulatory-environment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Policy Change, or New Trend Opportunity? - Making Every Word Count<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gordonbenzie.com\/blog\/policy-change-or-new-trend-opportunity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Policy Change, or New Trend Opportunity? - Making Every Word Count\" \/>\n<meta property=\"og:description\" content=\"I recently had the opportunity to go to France on a business trip. Despite the increasingly \u201cflat\u201d world we live in, each country definitely has its particular nuances on how business is done and what social customs are acceptable. 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