{"id":561,"date":"2013-08-26T09:51:34","date_gmt":"2013-08-26T16:51:34","guid":{"rendered":"http:\/\/www.gordonbenzie.com\/blog\/?p=561"},"modified":"2023-06-24T12:35:04","modified_gmt":"2023-06-24T19:35:04","slug":"5-reasons-to-write-a-business-plan","status":"publish","type":"post","link":"https:\/\/www.gordonbenzie.com\/blog\/5-reasons-to-write-a-business-plan\/","title":{"rendered":"5 Reasons to Write a Business Plan"},"content":{"rendered":"

\"new-years-resolution\"<\/a>The tradition of stating a New Year\u2019s resolution is interesting. As the clock nears 12 midnight on December 31st<\/sup>, a popular topic is \u201cwhat will you accomplish in the new year?\u201d It makes sense \u2026 when a significant milestone event occurs, it is natural to reflect on what we have already accomplished, and what the future might hold.<\/p>\n

I suspect, however, few New Year\u2019s resolutions actually come true. There are many reasons for my belief, ranging from the alcohol consumed at the time (I said what?) to the motivating factor behind the pronouncement (showing off on a first date?) to simply how much thought was put into the statement. Most importantly, however, is the fact that these resolutions are seldom documented in writing.<\/p>\n

Research suggests that the simple act of writing down a goal has a profound impact on actually achieving it. According to a study presented in an article published by the Chronicle, the student-run newspaper of Duke University, it was concluded that:<\/p>\n