{"id":555,"date":"2013-07-30T09:49:09","date_gmt":"2013-07-30T16:49:09","guid":{"rendered":"http:\/\/www.gordonbenzie.com\/blog\/?p=555"},"modified":"2023-10-01T09:35:37","modified_gmt":"2023-10-01T16:35:37","slug":"in-pursuit-of-a-social-media-persona","status":"publish","type":"post","link":"https:\/\/www.gordonbenzie.com\/blog\/in-pursuit-of-a-social-media-persona\/","title":{"rendered":"In Pursuit of a Social Media Persona"},"content":{"rendered":"<p><a href=\"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2013\/07\/social-media-marketing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-556\" src=\"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2013\/07\/social-media-marketing-300x255.png\" alt=\"social-media-marketing\" width=\"300\" height=\"255\" srcset=\"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2013\/07\/social-media-marketing-300x255.png 300w, https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2013\/07\/social-media-marketing.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>In a prior post I made a few observations on the incredible proliferation of social media, and what a great thing this social transformation has been for marketers. Never before has it been so easy to reach out to a group of prospective customers (or clients, which are different according to <a title=\"Seth Godin blog post\" href=\"https:\/\/seths.blog\/2013\/07\/clients-vs-customers\/\" target=\"_blank\" rel=\"noopener\">Mr. Godin\u2019s recent post<\/a>) that all share a common attribute, interest or buying behavior. This exercise is a given for anyone writing a business plan or hiring a business plan writer today.<\/p>\n<p>The next question is \u201cwhat do I do next?\u201d How do I take advantage of this built in community?<\/p>\n<p>The first step is to identify a couple of top profiles or \u201cpersonas\u201d you are most interested in getting to know. Your objective is to identify what type of person is most likely to gain the greatest value from your product or service, and hence could become a future brand advocate. Ideally, this person will become so passionate about your offering that they become an influential reference to secure new business not only for themselves, but for others in their community \u2013 your target audience.<\/p>\n<p>It might be helpful to consider where some of your best customers or clients came from in the past. Were these people that bought your service or product for themselves, or were they buying on behalf of someone else or the company they worked for? Was there a life event that triggered the purchase? Or, was their purchase tied to an entertainment choice? In all likelihood, you will identify several of these personas that make up 80 percent of your buyers, based on the <a title=\"Definition of the Paredo or 80\/020 Rule\" href=\"http:\/\/en.wikipedia.org\/wiki\/Pareto_principle\" target=\"_blank\" rel=\"noopener\">80\/20 rule<\/a>.<\/p>\n<p>Once you have identified the first profile, the next step is to figure out where this persona \u201changs out\u201d in social networks. If they don\u2019t, then social media may not be of much value for you. Assuming they do, your next task to join that community. Here is where a line must be drawn \u2013 don\u2019t try to fool others that you are a potential buyer \u2013 full disclosure is necessary to build trust into your relationship. Deception might get you one sale, but it won\u2019t build you a following.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a prior post I made a few observations on the incredible proliferation of social media, and what a great thing this social transformation has been for marketers. Never before has it been so easy to reach out to a group of prospective customers (or clients, which are different according to Mr. Godin\u2019s recent post) &hellip; <a href=\"https:\/\/www.gordonbenzie.com\/blog\/in-pursuit-of-a-social-media-persona\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">In Pursuit of a Social Media Persona<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,35,18,8],"tags":[36,66,68,65,74,11,64],"class_list":["post-555","post","type-post","status-publish","format-standard","hentry","category-marketing-communications","category-public-relations","category-social-media","category-social-networking-marketing","tag-brand-awareness","tag-brand-integrity","tag-business-plan-writer","tag-marketing-communications","tag-public-relations","tag-right-audience","tag-social-networking-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In Pursuit of a Social Media Persona - Making Every Word Count<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gordonbenzie.com\/blog\/in-pursuit-of-a-social-media-persona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Pursuit of a Social Media Persona - Making Every Word Count\" \/>\n<meta property=\"og:description\" content=\"In a prior post I made a few observations on the incredible proliferation of social media, and what a great thing this social transformation has been for marketers. 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