{"id":246,"date":"2011-10-18T09:22:05","date_gmt":"2011-10-18T16:22:05","guid":{"rendered":"http:\/\/www.gordonbenzie.com\/blog\/?p=246"},"modified":"2023-04-10T20:20:16","modified_gmt":"2023-04-11T03:20:16","slug":"the-importance-of-editing","status":"publish","type":"post","link":"https:\/\/www.gordonbenzie.com\/blog\/the-importance-of-editing\/","title":{"rendered":"The Importance of Editing"},"content":{"rendered":"

\"\"<\/a>Having written many business plans, press releases, and other marketing collateral, one thing I have learned is the importance of an edit and review process. It doesn’t matter how good your writing skills are \u2013 no one can write anything great the first time.<\/p>\n

It is easy to fall into the trap of thinking there isn\u2019t the time or that it isn\u2019t necessary for this particular communication. Or, maybe you were told the document only had to be a rough draft. Regardless, it is always a good habit to either hiring a third party to review your work or simply save your work and come back to it in 24 hours to have a look with fresh eyes. I am always amazed when I look back at my work from the prior day and reflect \u201cWhat was I thinking?\u201d<\/p>\n

When we speak in a conversation, we typically don\u2019t put much effort into editing what we say, so it is easy to think that writing is the same. But, if you think about it, when we have something important to say, then we will rehearse and practice it \u2026 just look at the industry of speechwriters that serve this need. We will edit and re-edit a speech many times before we are comfortable it gets the right message across. Writing is the same way.<\/p>\n

Here are five benefits<\/strong> of following a good editing process, or having a good editor:<\/p>\n

    \n
  1. \n
      \n
    1. Ensures your written message matches what you were trying to say<\/li>\n
    2. Helps to condense and improve the efficiency of your writing<\/li>\n
    3. Questions your flow of thoughts, ensuring there’s good logic<\/li>\n
    4. Tells you if your content is too technical or if it doesn’t make sense, at least to the general public; it is very easy to \u201cget into the weeds\u201d about a topic you are very knowledgeable about<\/li>\n
    5. Asks questions or presents an alternative perspective that you might not have considered; in the case of a blog, this feedback might be an excellent follow-up for a new post<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      The best person to edit your work might be someone that is not too close, so as to have the courage to tell you exactly how they feel, or what they didn\u2019t like. A good editor might be someone that doesn\u2019t even work at your company \u2013 or even in your industry \u2013 so as to focus purely on the content in your article, without the worry of political ramifications.<\/p>\n

      To be a good writer, one must write in a concise manner (see my prior post<\/a> on taking the time to write shorter copy). A great way to achieve this objective is to work with an editor. It’s easy to fall into the trap of writing about a topic you are familiar with and forgetting to take into account that your audience may be just learning about this topic for the first time.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Having written many business plans, press releases, and other marketing collateral, one thing I have learned is the importance of an edit and review process. It doesn’t matter how good your writing skills are \u2013 no one can write anything great the first time. It is easy to fall into the trap of thinking there … Continue reading The Importance of Editing<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[68,24],"class_list":["post-246","post","type-post","status-publish","format-standard","hentry","category-marketing-communications","tag-business-plan-writer","tag-press-release-writing"],"yoast_head":"\nThe Importance of Editing - Making Every Word Count<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gordonbenzie.com\/blog\/the-importance-of-editing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Editing - Making Every Word Count\" \/>\n<meta property=\"og:description\" content=\"Having written many business plans, press releases, and other marketing collateral, one thing I have learned is the importance of an edit and review process. 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