{"id":223,"date":"2011-06-21T11:57:16","date_gmt":"2011-06-21T18:57:16","guid":{"rendered":"http:\/\/www.gordonbenzie.com\/blog\/?p=223"},"modified":"2023-05-22T22:15:23","modified_gmt":"2023-05-23T05:15:23","slug":"express-yourself-how-you-see-fit","status":"publish","type":"post","link":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/","title":{"rendered":"Express Yourself How You see Fit"},"content":{"rendered":"<p>Like so many of us that have been following the latest political scandals, such as that\u00a0involving Anthony Weiner\u2019s twitter escapades and\u00a0resignation, I have been amused at how quickly a new word can make it into our English language. One of the recent AP news headline read: \u201cWeiner to resign over sexting scandal.\u201d<\/p>\n<p><a href=\"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2011\/06\/phone.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-225\" title=\"Create new words to express yourself\" src=\"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2011\/06\/phone.png\" alt=\"\" width=\"197\" height=\"252\" \/><\/a>To the best of my knowledge, I have never seen \u201csexting\u201d used in a news headline before, and yet, a pretty respected journalism outlet has used it in a title of a story. The joint combination of two known words is a great way to build a new word, should the opportunity arise where a new term is warranted. In this case, I would say that it was warranted, and the inclusion of this term was indeed appropriate, and highly descriptive. We all know what they are talking about!<\/p>\n<p>Upon reflection, I would propose that the fluidity and strength of the English language is greatly helped by the fact that it is entirely acceptable to create a new word, based on the writer\u2019s own perspective. If the market fails to recognize the word or doesn\u2019t understand what it means, the simple consequence is that the term won\u2019t be repeated, fading away into obscurity. No harm, no foul.<\/p>\n<p>Interestingly, the French view their vocabulary differently, with a strict process for when a new French word is \u201capproved\u201d for general use, ultimately by the French Minister of Culture. With the recent explosion of IT related terms and technologies, the French \u201cword police\u201d have been quite busy. According to an <a href=\"http:\/\/online.wsj.com\/article\/SB125544523318682497.html\">article posted<\/a> in the Wall Street Journal, before a word such as &#8220;cloud computing&#8221; (&#8220;informatique en nuage&#8221;) or &#8220;podcasting&#8221; (&#8220;diffusion pour baladeur&#8221;) receives a certified French equivalent, it needs to be approved by three organizations and get a government minister&#8217;s seal of approval, according to rules laid out by the state&#8217;s General Delegation for the French Language and the Languages of France. The process can take years!<\/p>\n<p>Imagine if the same set of rigid rules existed here in the United States. I think our IT industry would be at a loss for words as to what we do. One might even argue that our innovation might even be curtailed, at least with regards to how we talk about new products or services. One thing for certain, those of us tasked with marketing communications or business plan writing would be in for a real challenge when talking about a new start up offering a new service.<\/p>\n<p>Fortunately, it is still the \u201cwild west\u201d in America, at least with regards to coining a\u00a0new word. And, with all the social media outlets today, the opportunity for a new word to be recognized and go viral is pretty good\u00a0\u2026 so feel free to express yourself how you like, without worry that you will be found guilty by a Minister of Culture, at least for all of us living in the land of free speech and writing!<\/p>\n<p><strong>Gordon Benzie<\/strong> is a marketing adviser\u00a0and business plan writer that specializes in preparing and executing upon business plans and marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like so many of us that have been following the latest political scandals, such as that\u00a0involving Anthony Weiner\u2019s twitter escapades and\u00a0resignation, I have been amused at how quickly a new word can make it into our English language. One of the recent AP news headline read: \u201cWeiner to resign over sexting scandal.\u201d To the best &hellip; <a href=\"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Express Yourself How You see Fit<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,21,13,4],"tags":[67,65,9],"class_list":["post-223","post","type-post","status-publish","format-standard","hentry","category-business-communications","category-business-plan","category-business-plan-writer","category-marketing-communications","tag-business-communications","tag-marketing-communications","tag-technology-marketing-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Express Yourself How You see Fit - Making Every Word Count<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Express Yourself How You see Fit - Making Every Word Count\" \/>\n<meta property=\"og:description\" content=\"Like so many of us that have been following the latest political scandals, such as that\u00a0involving Anthony Weiner\u2019s twitter escapades and\u00a0resignation, I have been amused at how quickly a new word can make it into our English language. One of the recent AP news headline read: \u201cWeiner to resign over sexting scandal.\u201d To the best &hellip; Continue reading Express Yourself How You see Fit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/\" \/>\n<meta property=\"og:site_name\" content=\"Making Every Word Count\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-21T18:57:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-23T05:15:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2011\/06\/phone.png\" \/>\n<meta name=\"author\" content=\"Gordon Benzie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gordon Benzie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/\"},\"author\":{\"name\":\"Gordon Benzie\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"headline\":\"Express Yourself How You see Fit\",\"datePublished\":\"2011-06-21T18:57:16+00:00\",\"dateModified\":\"2023-05-23T05:15:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/\"},\"wordCount\":528,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/06\\\/phone.png\",\"keywords\":[\"Business Communications\",\"Marketing Communications\",\"Technology Marketing Communications\"],\"articleSection\":[\"Business Communications\",\"Business Plan\",\"Business Plan Writer\",\"Marketing Communications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/\",\"name\":\"Express Yourself How You see Fit - Making Every Word Count\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/06\\\/phone.png\",\"datePublished\":\"2011-06-21T18:57:16+00:00\",\"dateModified\":\"2023-05-23T05:15:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/06\\\/phone.png\",\"contentUrl\":\"http:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/06\\\/phone.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/express-yourself-how-you-see-fit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Express Yourself How You see Fit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/\",\"name\":\"Making Every Word Count\",\"description\":\"Insights on effective marketing, messaging, and positioning strategies.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\",\"name\":\"Gordon Benzie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"contentUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"width\":600,\"height\":600,\"caption\":\"Gordon Benzie\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\"},\"description\":\"Gordon Benzie is a B2B marketing and analyst relations leader with over 25 years of experience helping technology companies increase visibility, strengthen market positioning, and accelerate revenue growth. In his fractional role, he works with enterprise software, SaaS, and hardware organizations to craft differentiated messaging, expand analyst and customer awareness, and leverage third-party validation to build credibility, generate demand, and support business growth.\",\"sameAs\":[\"https:\\\/\\\/www.gordonbenzie.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/gordonbenzie\\\/\"],\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/author\\\/gordon-benzie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Express Yourself How You see Fit - Making Every Word Count","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/","og_locale":"en_US","og_type":"article","og_title":"Express Yourself How You see Fit - Making Every Word Count","og_description":"Like so many of us that have been following the latest political scandals, such as that\u00a0involving Anthony Weiner\u2019s twitter escapades and\u00a0resignation, I have been amused at how quickly a new word can make it into our English language. One of the recent AP news headline read: \u201cWeiner to resign over sexting scandal.\u201d To the best &hellip; Continue reading Express Yourself How You see Fit","og_url":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/","og_site_name":"Making Every Word Count","article_published_time":"2011-06-21T18:57:16+00:00","article_modified_time":"2023-05-23T05:15:23+00:00","og_image":[{"url":"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2011\/06\/phone.png","type":"","width":"","height":""}],"author":"Gordon Benzie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gordon Benzie","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/#article","isPartOf":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/"},"author":{"name":"Gordon Benzie","@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"headline":"Express Yourself How You see Fit","datePublished":"2011-06-21T18:57:16+00:00","dateModified":"2023-05-23T05:15:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/"},"wordCount":528,"commentCount":1,"publisher":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"image":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/#primaryimage"},"thumbnailUrl":"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2011\/06\/phone.png","keywords":["Business Communications","Marketing Communications","Technology Marketing Communications"],"articleSection":["Business Communications","Business Plan","Business Plan Writer","Marketing Communications"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/","url":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/","name":"Express Yourself How You see Fit - Making Every Word Count","isPartOf":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/#primaryimage"},"image":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/#primaryimage"},"thumbnailUrl":"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2011\/06\/phone.png","datePublished":"2011-06-21T18:57:16+00:00","dateModified":"2023-05-23T05:15:23+00:00","breadcrumb":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/#primaryimage","url":"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2011\/06\/phone.png","contentUrl":"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2011\/06\/phone.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gordonbenzie.com\/blog\/express-yourself-how-you-see-fit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gordonbenzie.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Express Yourself How You see Fit"}]},{"@type":"WebSite","@id":"https:\/\/www.gordonbenzie.com\/blog\/#website","url":"https:\/\/www.gordonbenzie.com\/blog\/","name":"Making Every Word Count","description":"Insights on effective marketing, messaging, and positioning strategies.","publisher":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gordonbenzie.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f","name":"Gordon Benzie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","contentUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","width":600,"height":600,"caption":"Gordon Benzie"},"logo":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png"},"description":"Gordon Benzie is a B2B marketing and analyst relations leader with over 25 years of experience helping technology companies increase visibility, strengthen market positioning, and accelerate revenue growth. In his fractional role, he works with enterprise software, SaaS, and hardware organizations to craft differentiated messaging, expand analyst and customer awareness, and leverage third-party validation to build credibility, generate demand, and support business growth.","sameAs":["https:\/\/www.gordonbenzie.com","https:\/\/www.linkedin.com\/in\/gordonbenzie\/"],"url":"https:\/\/www.gordonbenzie.com\/blog\/author\/gordon-benzie\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":6,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":1261,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions\/1261"}],"wp:attachment":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}