{"id":20,"date":"2010-04-14T07:52:19","date_gmt":"2010-04-14T14:52:19","guid":{"rendered":"http:\/\/www.gordonbenzie.com\/blog\/?p=20"},"modified":"2026-05-04T11:55:19","modified_gmt":"2026-05-04T18:55:19","slug":"evolving-social-behaviors-necessitate-a-change-in-marketing-communications","status":"publish","type":"post","link":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/","title":{"rendered":"Evolving Social Behaviors Necessitate a Change in Marketing Communications"},"content":{"rendered":"

I would propose a correction to one of Benjamin Franklin\u2019s famous quotes.<\/p>\n

\u201cIn this world nothing can be said to be certain, except death and taxes.\u201d<\/p><\/blockquote>\n

\"benjamin_franklin_nothing_certain_but_death_and_taxes_and_technology\"<\/a>I think he missed a third certainty:\u00a0 technology advances.\u00a0 Since early inventions such as the cross bow or sword to the digital society of today, social patterns have changed as new weapons, inventions or technology advances are introduced into a culture or society.\u00a0 Early warring nomads with a weapon advantage expanded their geographical reach to take precious resources, land and women \u2026 and as a result, these actions then changed cultures.<\/p>\n

Today\u2019s technology advances can be attributed in part to the proliferation of digital data that is increasingly universally available \u2013 viewable to an audience of one, or to a much larger group.\u00a0 The way we interact, communicate and entertain as part of our social lifestyle has changed, and will continue to do so, as a direct response to this technology advance.\u00a0 As marketers, we must also change.<\/p>\n

For example, the changing technology advance of the digital video recorder (DVR) has triggered a new social behavior of fast forwarding through commercials.\u00a0 Commercial communications effectiveness as a branding or lead generation tool has declined, reducing the return on investment of an advertising spot.<\/p>\n

These types of changes necessitate a questioning of prior lead generation and business development techniques.\u00a0 By examining emerging social patterns, new opportunities for marketing communications can be revealed, often better than the approaches they replaced.\u00a0 The objective of a marketer hasn\u2019t changed.\u00a0 What has changed is the medium and method of attempting to influence a purchase decision to be in favor of their product or service.<\/p>\n

The key is to reach out to where people are socially interacting, to then be part of that community, which will then assist with your marketing objectives.\u00a0 This is why social networking communities are so hot right now, and why every marketer is under pressure to understand this medium and figure out how to monetize a revenue model tied to this activity.<\/p>\n

Look at the Internet, as a form of lead generation, and an example of how good can come with the digital revolution.\u00a0 Google is a very profitable company because their ad revenue model is highly effective.\u00a0 Never before have marketers been able to pin point prospective customers by filtering search activity by selective words and phrases, with very calculated return on investment to better fine tune spend rates and ad performance metrics.<\/p>\n

One of the toughest challenges to deal with in times of technology advances is when your own business or industry becomes a victim in the steadily advancing society.\u00a0 No one wants to be the next buggy whip manufacturer, yet in order for change to occur, there must be a thinning of the herd to make room for a new wave of advancement and enlightenment.<\/p>\n","protected":false},"excerpt":{"rendered":"

I would propose a correction to one of Benjamin Franklin\u2019s famous quotes. \u201cIn this world nothing can be said to be certain, except death and taxes.\u201d I think he missed a third certainty:\u00a0 technology advances.\u00a0 Since early inventions such as the cross bow or sword to the digital society of today, social patterns have changed … Continue reading Evolving Social Behaviors Necessitate a Change in Marketing Communications<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,8,7],"tags":[64,9],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","category-marketing-communications","category-social-networking-marketing","category-technology-marketing","tag-social-networking-marketing","tag-technology-marketing-communications"],"yoast_head":"\nEvolving Social Behaviors Necessitate a Change in Marketing Communications - Making Every Word Count<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolving Social Behaviors Necessitate a Change in Marketing Communications - Making Every Word Count\" \/>\n<meta property=\"og:description\" content=\"I would propose a correction to one of Benjamin Franklin\u2019s famous quotes. \u201cIn this world nothing can be said to be certain, except death and taxes.\u201d I think he missed a third certainty:\u00a0 technology advances.\u00a0 Since early inventions such as the cross bow or sword to the digital society of today, social patterns have changed … Continue reading Evolving Social Behaviors Necessitate a Change in Marketing Communications\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Making Every Word Count\" \/>\n<meta property=\"article:published_time\" content=\"2010-04-14T14:52:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T18:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2013\/04\/benjamin_franklin_nothing_certain_but_death_and_taxes_and_technology.png\" \/>\n\t<meta property=\"og:image:width\" content=\"346\" \/>\n\t<meta property=\"og:image:height\" content=\"346\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gordon Benzie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gordon Benzie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/\"},\"author\":{\"name\":\"Gordon Benzie\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"headline\":\"Evolving Social Behaviors Necessitate a Change in Marketing Communications\",\"datePublished\":\"2010-04-14T14:52:19+00:00\",\"dateModified\":\"2026-05-04T18:55:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/\"},\"wordCount\":482,\"commentCount\":197,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/benjamin_franklin_nothing_certain_but_death_and_taxes_and_technology.png\",\"keywords\":[\"Social Networking Marketing\",\"Technology Marketing Communications\"],\"articleSection\":[\"Marketing Communications\",\"Social Networking Marketing\",\"Technology Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/\",\"name\":\"Evolving Social Behaviors Necessitate a Change in Marketing Communications - Making Every Word Count\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/benjamin_franklin_nothing_certain_but_death_and_taxes_and_technology.png\",\"datePublished\":\"2010-04-14T14:52:19+00:00\",\"dateModified\":\"2026-05-04T18:55:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/benjamin_franklin_nothing_certain_but_death_and_taxes_and_technology.png\",\"contentUrl\":\"http:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/04\\\/benjamin_franklin_nothing_certain_but_death_and_taxes_and_technology.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evolving Social Behaviors Necessitate a Change in Marketing Communications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/\",\"name\":\"Making Every Word Count\",\"description\":\"Insights on effective marketing, messaging, and positioning strategies.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\",\"name\":\"Gordon Benzie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"contentUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"width\":600,\"height\":600,\"caption\":\"Gordon Benzie\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\"},\"description\":\"Gordon Benzie is a B2B marketing and analyst relations leader with over 25 years of experience helping technology companies increase visibility, strengthen market positioning, and accelerate revenue growth. In his fractional role, he works with enterprise software, SaaS, and hardware organizations to craft differentiated messaging, expand analyst and customer awareness, and leverage third-party validation to build credibility, generate demand, and support business growth.\",\"sameAs\":[\"https:\\\/\\\/www.gordonbenzie.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/gordonbenzie\\\/\"],\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/author\\\/gordon-benzie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evolving Social Behaviors Necessitate a Change in Marketing Communications - Making Every Word Count","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/","og_locale":"en_US","og_type":"article","og_title":"Evolving Social Behaviors Necessitate a Change in Marketing Communications - Making Every Word Count","og_description":"I would propose a correction to one of Benjamin Franklin\u2019s famous quotes. \u201cIn this world nothing can be said to be certain, except death and taxes.\u201d I think he missed a third certainty:\u00a0 technology advances.\u00a0 Since early inventions such as the cross bow or sword to the digital society of today, social patterns have changed … Continue reading Evolving Social Behaviors Necessitate a Change in Marketing Communications","og_url":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/","og_site_name":"Making Every Word Count","article_published_time":"2010-04-14T14:52:19+00:00","article_modified_time":"2026-05-04T18:55:19+00:00","og_image":[{"width":346,"height":346,"url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2013\/04\/benjamin_franklin_nothing_certain_but_death_and_taxes_and_technology.png","type":"image\/png"}],"author":"Gordon Benzie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gordon Benzie","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/#article","isPartOf":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/"},"author":{"name":"Gordon Benzie","@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"headline":"Evolving Social Behaviors Necessitate a Change in Marketing Communications","datePublished":"2010-04-14T14:52:19+00:00","dateModified":"2026-05-04T18:55:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/"},"wordCount":482,"commentCount":197,"publisher":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"image":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/#primaryimage"},"thumbnailUrl":"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2013\/04\/benjamin_franklin_nothing_certain_but_death_and_taxes_and_technology.png","keywords":["Social Networking Marketing","Technology Marketing Communications"],"articleSection":["Marketing Communications","Social Networking Marketing","Technology Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/","url":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/","name":"Evolving Social Behaviors Necessitate a Change in Marketing Communications - Making Every Word Count","isPartOf":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/#primaryimage"},"image":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/#primaryimage"},"thumbnailUrl":"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2013\/04\/benjamin_franklin_nothing_certain_but_death_and_taxes_and_technology.png","datePublished":"2010-04-14T14:52:19+00:00","dateModified":"2026-05-04T18:55:19+00:00","breadcrumb":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/#primaryimage","url":"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2013\/04\/benjamin_franklin_nothing_certain_but_death_and_taxes_and_technology.png","contentUrl":"http:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2013\/04\/benjamin_franklin_nothing_certain_but_death_and_taxes_and_technology.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gordonbenzie.com\/blog\/evolving-social-behaviors-necessitate-a-change-in-marketing-communications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gordonbenzie.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Evolving Social Behaviors Necessitate a Change in Marketing Communications"}]},{"@type":"WebSite","@id":"https:\/\/www.gordonbenzie.com\/blog\/#website","url":"https:\/\/www.gordonbenzie.com\/blog\/","name":"Making Every Word Count","description":"Insights on effective marketing, messaging, and positioning strategies.","publisher":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gordonbenzie.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f","name":"Gordon Benzie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","contentUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","width":600,"height":600,"caption":"Gordon Benzie"},"logo":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png"},"description":"Gordon Benzie is a B2B marketing and analyst relations leader with over 25 years of experience helping technology companies increase visibility, strengthen market positioning, and accelerate revenue growth. In his fractional role, he works with enterprise software, SaaS, and hardware organizations to craft differentiated messaging, expand analyst and customer awareness, and leverage third-party validation to build credibility, generate demand, and support business growth.","sameAs":["https:\/\/www.gordonbenzie.com","https:\/\/www.linkedin.com\/in\/gordonbenzie\/"],"url":"https:\/\/www.gordonbenzie.com\/blog\/author\/gordon-benzie\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":5,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":1839,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions\/1839"}],"wp:attachment":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}