{"id":1533,"date":"2025-04-24T16:09:18","date_gmt":"2025-04-24T23:09:18","guid":{"rendered":"https:\/\/www.gordonbenzie.com\/blog\/?p=1533"},"modified":"2025-04-25T09:24:37","modified_gmt":"2025-04-25T16:24:37","slug":"vuca-mindset","status":"publish","type":"post","link":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/","title":{"rendered":"Why Marketers Need to Now Embrace a VUCA Mindset to Stay Effective"},"content":{"rendered":"\n

Marketing today is harder than ever. Customer behavior changes overnight. One viral moment can shift entire brand perceptions. Algorithms update constantly, upending months of planning. Budgets tighten while expectations grow. Channels evolve so fast that yesterday\u2019s best practices quickly feel outdated.<\/p>\n\n\n\n

In this chaos, the bar for being a strong marketer keeps rising. It\u2019s no longer enough to be creative. You need data skills, agility, and sharp instincts. And, you must make quick decisions with limited clarity. You need to thrive in uncertainty.<\/p>\n\n\n\n\n\n\n\n

This is the world of VUCA<\/a><\/strong>\u2014volatile, uncertain, complex, and ambiguous. It perfectly describes the modern marketing environment. Consider just a few examples:<\/p>\n\n\n\n

Social platforms shift their rules without warning. Audience targeting options disappear after policy changes. One tweet can set off a crisis. Market sentiment swings with global news. Technologies disrupt old methods before new ones settle. Consumer trust, once lost, is hard to rebuild.<\/p>\n\n\n\n

\n

Read more on the importance of trust, Building a Community of Trust is Critical \u2013 Now More Than Ever!<\/a><\/p>\n<\/blockquote>\n\n\n\n

This is not just noise. It\u2019s the new normal.<\/p>\n\n\n\n

And it affects everything\u2014from how brands are positioned to how results are measured. But there\u2019s one area where VUCA\u2019s impact hits especially hard: hiring.<\/p>\n\n\n\n

The Challenge of Hiring with a VUCA Mindset<\/strong><\/h3>\n\n\n\n

Hiring the right marketer or analyst relations lead is now a high-stakes challenge. The skills required are broad, but also deep. The person must understand the brand, the data, the competition, and the culture. They need to influence internally while managing volatile external relationships.<\/p>\n\n\n\n

And they have to do all this without a clear playbook.<\/p>\n\n\n\n

Traditional hiring metrics don\u2019t cut it. A resume full of certifications isn\u2019t proof of readiness. It\u2019s no longer about checking boxes. It\u2019s about assessing someone\u2019s ability to navigate unknowns. To adapt under pressure. To course-correct quickly when things break.<\/p>\n\n\n\n

That\u2019s why companies should stop chasing unicorns. They should look for veterans of disruption. People who have worked through serious upheaval. Professionals who\u2019ve made hard decisions with limited information and still delivered.<\/p>\n\n\n\n

Experience Through Crisis Builds the Right VUCA Mindset<\/strong><\/h3>\n\n\n\n

Think about someone who managed marketing during the 2008 financial crisis. They had to shift strategy fast. Budgets were slashed. Trust in brands hit lows. Yet some marketers thrived. They pivoted, rethought value propositions, and focused on connection. They didn\u2019t just survive\u2014they adapted.<\/p>\n\n\n\n

Or consider someone who lived through the 2001 tech bubble burst. That period gutted marketing teams and killed hype-heavy campaigns. What emerged was a smarter, leaner kind of marketer. One who could build brand credibility in cautious markets. One who knew how to lead with substance, not noise.<\/p>\n\n\n\n

These people learned by doing\u2014under fire.<\/p>\n\n\n\n

They\u2019ve built muscles that others haven’t. They know how to prioritize when everything feels urgent. They know when to stay the course and when to change. They\u2019ve seen that panic doesn\u2019t help\u2014but bold decisions sometimes do.<\/p>\n\n\n\n

A marketer who\u2019s never faced that kind of pressure may crack when things go sideways. A flashy resume doesn\u2019t always reveal resilience. But someone who\u2019s already led through VUCA times has the edge.<\/p>\n\n\n\n

The VUCA Marketing Strategy as a Competitive Advantage<\/strong><\/h3>\n\n\n\n

Experience in stability is easy to find. But experience in volatility is what matters now.<\/p>\n\n\n\n

There\u2019s another reason to value this mindset. The best marketing today isn\u2019t just reactive\u2014it\u2019s anticipatory. You need people who can spot weak signals. Who see shifts before they fully emerge. Who build flexible strategies that can handle turbulence.<\/p>\n\n\n\n

This is strategic thinking through a VUCA lens. It’s not about predicting everything. It’s about preparing for anything.<\/p>\n\n\n\n

Teams with this mindset are quicker to test and learn. They don\u2019t over-invest in a single tactic. Changes can be tracked closely and adjusted quickly. They see feedback as fuel. They\u2019re not discouraged by setbacks\u2014they expect them.<\/p>\n\n\n\n

This makes them more likely to succeed.<\/p>\n\n\n\n

The most effective marketing leaders today don\u2019t fear VUCA. They embrace it. Teams are trained and encouraged to stay curious and flexible. Communications are clear and consistent, even when the path ahead is murky. Teams ask better questions and listen hard to the answers.<\/p>\n\n\n\n

They build cultures that don\u2019t break under stress.<\/p>\n\n\n\n

Hiring people like this isn’t always easy. Their strengths may not be obvious on a resume. But look closer. Ask how they handled past disruptions. What was learned from a previous failure? Ask how they make decisions when they don\u2019t have all the facts.<\/p>\n\n\n\n

Look for self-awareness and honesty. Look for scars\u2014they tell you who\u2019s been tested.<\/p>\n\n\n\n

In a world of constant change, nothing matters more than mindset. A VUCA marketing strategy doesn\u2019t make the chaos go away. But it does help teams stay effective inside it.<\/p>\n\n\n\n

So if you\u2019re building a marketing team\u2014or hiring your next lead\u2014look beyond credentials. Look for someone who\u2019s seen a storm and kept sailing. Someone who can turn volatility into an advantage. Someone who\u2019s not just waiting for clarity, but acting despite the fog.<\/p>\n\n\n\n

Because in this market, stability is not promised. But adaptability? That\u2019s power.<\/p>\n","protected":false},"excerpt":{"rendered":"

Discover why today\u2019s marketers must embrace a VUCA mindset to stay agile, hire smarter, and thrive in constant change.<\/p>\n","protected":false},"author":2,"featured_media":1536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,57,124],"tags":[126],"class_list":["post-1533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-communications","category-marketing-strategy","category-technology-trends","tag-vuca"],"yoast_head":"\nWhy Marketers Need to Now Embrace a VUCA Mindset to Stay Effective - Making Every Word Count<\/title>\n<meta name=\"description\" content=\"Discover why today\u2019s marketers must embrace a VUCA mindset to stay agile, hire smarter, and thrive in constant change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Marketers Need to Now Embrace a VUCA Mindset to Stay Effective - Making Every Word Count\" \/>\n<meta property=\"og:description\" content=\"Discover why today\u2019s marketers must embrace a VUCA mindset to stay agile, hire smarter, and thrive in constant change.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/\" \/>\n<meta property=\"og:site_name\" content=\"Making Every Word Count\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-24T23:09:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T16:24:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2025\/04\/VUCA_57392682_m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1304\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gordon Benzie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gordon Benzie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/\"},\"author\":{\"name\":\"Gordon Benzie\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"headline\":\"Why Marketers Need to Now Embrace a VUCA Mindset to Stay Effective\",\"datePublished\":\"2025-04-24T23:09:18+00:00\",\"dateModified\":\"2025-04-25T16:24:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/\"},\"wordCount\":881,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/VUCA_57392682_m-e1769022026439.jpg\",\"keywords\":[\"VUCA\"],\"articleSection\":[\"Marketing Communications\",\"Marketing Strategy\",\"Technology Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/\",\"name\":\"Why Marketers Need to Now Embrace a VUCA Mindset to Stay Effective - Making Every Word Count\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/VUCA_57392682_m-e1769022026439.jpg\",\"datePublished\":\"2025-04-24T23:09:18+00:00\",\"dateModified\":\"2025-04-25T16:24:37+00:00\",\"description\":\"Discover why today\u2019s marketers must embrace a VUCA mindset to stay agile, hire smarter, and thrive in constant change.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/VUCA_57392682_m-e1769022026439.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/VUCA_57392682_m-e1769022026439.jpg\",\"width\":650,\"height\":441,\"caption\":\"Here is why today's marketers need a VUCA mindset.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/vuca-mindset\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Marketers Need to Now Embrace a VUCA Mindset to Stay Effective\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/\",\"name\":\"Making Every Word Count\",\"description\":\"Insights on effective marketing, messaging, and positioning strategies.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\",\"name\":\"Gordon Benzie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"contentUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"width\":600,\"height\":600,\"caption\":\"Gordon Benzie\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\"},\"description\":\"Gordon Benzie is a B2B marketing and analyst relations leader with more than 25 years of experience helping technology companies engage industry analysts and strengthen market positioning. Today, he works in a fractional capacity with enterprise software, SaaS, and hardware organizations to shape messaging, improve analyst and prospect awareness, and translate third-party validation into business growth.\",\"sameAs\":[\"https:\\\/\\\/www.gordonbenzie.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/gordonbenzie\\\/\"],\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/author\\\/gordon-benzie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Marketers Need to Now Embrace a VUCA Mindset to Stay Effective - Making Every Word Count","description":"Discover why today\u2019s marketers must embrace a VUCA mindset to stay agile, hire smarter, and thrive in constant change.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/","og_locale":"en_US","og_type":"article","og_title":"Why Marketers Need to Now Embrace a VUCA Mindset to Stay Effective - Making Every Word Count","og_description":"Discover why today\u2019s marketers must embrace a VUCA mindset to stay agile, hire smarter, and thrive in constant change.","og_url":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/","og_site_name":"Making Every Word Count","article_published_time":"2025-04-24T23:09:18+00:00","article_modified_time":"2025-04-25T16:24:37+00:00","og_image":[{"width":1920,"height":1304,"url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2025\/04\/VUCA_57392682_m.jpg","type":"image\/jpeg"}],"author":"Gordon Benzie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gordon Benzie","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/#article","isPartOf":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/"},"author":{"name":"Gordon Benzie","@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"headline":"Why Marketers Need to Now Embrace a VUCA Mindset to Stay Effective","datePublished":"2025-04-24T23:09:18+00:00","dateModified":"2025-04-25T16:24:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/"},"wordCount":881,"commentCount":0,"publisher":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"image":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2025\/04\/VUCA_57392682_m-e1769022026439.jpg","keywords":["VUCA"],"articleSection":["Marketing Communications","Marketing Strategy","Technology Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/","url":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/","name":"Why Marketers Need to Now Embrace a VUCA Mindset to Stay Effective - Making Every Word Count","isPartOf":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/#primaryimage"},"image":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2025\/04\/VUCA_57392682_m-e1769022026439.jpg","datePublished":"2025-04-24T23:09:18+00:00","dateModified":"2025-04-25T16:24:37+00:00","description":"Discover why today\u2019s marketers must embrace a VUCA mindset to stay agile, hire smarter, and thrive in constant change.","breadcrumb":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/#primaryimage","url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2025\/04\/VUCA_57392682_m-e1769022026439.jpg","contentUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2025\/04\/VUCA_57392682_m-e1769022026439.jpg","width":650,"height":441,"caption":"Here is why today's marketers need a VUCA mindset."},{"@type":"BreadcrumbList","@id":"https:\/\/www.gordonbenzie.com\/blog\/vuca-mindset\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gordonbenzie.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Marketers Need to Now Embrace a VUCA Mindset to Stay Effective"}]},{"@type":"WebSite","@id":"https:\/\/www.gordonbenzie.com\/blog\/#website","url":"https:\/\/www.gordonbenzie.com\/blog\/","name":"Making Every Word Count","description":"Insights on effective marketing, messaging, and positioning strategies.","publisher":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gordonbenzie.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f","name":"Gordon Benzie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","contentUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","width":600,"height":600,"caption":"Gordon Benzie"},"logo":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png"},"description":"Gordon Benzie is a B2B marketing and analyst relations leader with more than 25 years of experience helping technology companies engage industry analysts and strengthen market positioning. Today, he works in a fractional capacity with enterprise software, SaaS, and hardware organizations to shape messaging, improve analyst and prospect awareness, and translate third-party validation into business growth.","sameAs":["https:\/\/www.gordonbenzie.com","https:\/\/www.linkedin.com\/in\/gordonbenzie\/"],"url":"https:\/\/www.gordonbenzie.com\/blog\/author\/gordon-benzie\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/1533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/comments?post=1533"}],"version-history":[{"count":6,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/1533\/revisions"}],"predecessor-version":[{"id":1541,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/1533\/revisions\/1541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/media\/1536"}],"wp:attachment":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/media?parent=1533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/categories?post=1533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/tags?post=1533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}