{"id":1167,"date":"2022-09-21T17:31:48","date_gmt":"2022-09-22T00:31:48","guid":{"rendered":"https:\/\/www.gordonbenzie.com\/blog\/?p=1167"},"modified":"2024-12-04T16:01:20","modified_gmt":"2024-12-05T00:01:20","slug":"6-critical-reasons-to-monitor-website-performance","status":"publish","type":"post","link":"https:\/\/www.gordonbenzie.com\/blog\/6-critical-reasons-to-monitor-website-performance\/","title":{"rendered":"6 Critical Reasons to Monitor Website Performance"},"content":{"rendered":"\n<p>Your website is a cornerstone of your business in today\u2019s technology-driven era. You can expect new customers to research you online \u2013 and <a href=\"https:\/\/www.pandasecurity.com\/en\/mediacenter\/security\/what-makes-websites-trustworthy\/\" target=\"_blank\" rel=\"noopener\">assess your trustworthiness<\/a> \u2013 through your website before approaching you. And if you operate an e-Commerce store or similar, then your website performance is responsible for a large chunk of your earnings, if not the entirety of them.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">1. Safeguarding Against Cybersecurity Threats<\/h3>\n\n\n\n<p>The cost of a single data breach is staggering \u2013 up to $3.62 million <a href=\"https:\/\/cybersecurityventures.com\/60-percent-of-small-companies-close-within-6-months-of-being-hacked\/\" target=\"_blank\" rel=\"noopener\">according to Cybercrime Magazine<\/a>. Needless to say, most businesses can\u2019t afford to take such a hit. 60 percent of small companies shut shop within six months of falling victim to a large enough breach. Actively monitoring your site allows you to spot and quickly respond to threats. Some examples are site redirects, data theft, offensive content, and ransomware.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Getting Your Site Back Up and Running Quickly<\/h3>\n\n\n\n<p>Websites can and do go down, due to technical difficulties, human error, or external threats. This applies even if your site is backed up. When your site goes down, your business may be affected. Your customers may be directly or indirectly affected too. The fallout can range from a loss of reputation to a loss of revenue. <a href=\"https:\/\/www.awakish.com\/blog\/website-downtime-how-much-money-it-can-cost-your-business\/\" target=\"_blank\" rel=\"noopener\">For major companies<\/a>, a single hour\u2019s downtime translates to a financial loss of $1 million. Monitoring your site actively allows you to get it back up and running quickly.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Improving Search Engine Rankings<\/h3>\n\n\n\n<p>Your search engine ranking determines how prominently you feature in Google and other search engine results. You need a solid, long-term search engine optimization (SEO) strategy to climb up the charts, so to speak, and maintain your lead. Keeping tabs on your site\u2019s performance allows you to <a href=\"https:\/\/searchengineland.com\/12-most-important-seo-metrics-to-monitor-285190\" target=\"_blank\" rel=\"noopener\">also keep an eye on your SEO<\/a>. You can make updates and changes, as necessary, based on current trends and your site\u2019s strengths and weaknesses.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Maximizing Your Website\u2019s Technical Performance<\/h3>\n\n\n\n<p>Last, <a href=\"https:\/\/webflow.com\/blog\/measure-website-performance\" target=\"_blank\" rel=\"noopener\">we have your site\u2019s technical performance<\/a> \u2013 how quickly it loads up, its mobile-friendliness, its accessibility, availability, bug-free nature, and more. The technical performance correlates to your visitors\u2019 user experience (UX). Nobody likes slow-loading websites, for instance, or 404 errors for pages that should be there but don\u2019t exist. By keeping an eye on your site\u2019s performance, you can ensure your site functions at an optimal level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Better Aligning Your Website With Customers\u2019 Needs with BPM<\/h3>\n\n\n\n<p>Your customers have needs. They may want to buy something, for instance, or be after a particular piece of information. They expect your website performance to serve their needs quickly. You should check and adapt your site to better fit your customers, based on how they use your site. You can use a business process management (BPM) framework for fine-tuning your site\u2019s usability.<\/p>\n\n\n\n<p>Business process management (BPM) identifies how people, systems, and data interact with each other. This insight is then used to improve a work process \u2013 in this case, your website. The goal is to provide a user-friendly experience, in line with what customers want. BPM is never ending, as it is constantly <a href=\"https:\/\/www.automationanywhere.com\/rpa\/business-process-management\" target=\"_blank\" rel=\"noopener\">finding efficiencies in your business processes<\/a> and then refining them further, based on gathered information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Essential Performance Metrics You Should Measure<\/h3>\n\n\n\n<p>To be able to monitor your site\u2019s performance, you must pinpoint and measure key metrics. Indeed.com offers a full list. For example, you should keep tabs on the number of unique visitors to your website, which shows the number of new leads your webpage is drawing in. You can also measure how long your unique visitors stay on your site, which indicates the quality of the content on your webpage. These data points offer critical insight into how well your website is doing. You can improve your online presence and also overall business with this information.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p>Rome wasn\u2019t built in a day \u2013 and neither are high-performing websites that can drive business growth. Constantly monitoring your site\u2019s performance \u2013 using business process management and keeping tabs on key metrics \u2013 will give you the insight you need to make it better over time. It\u2019ll be a worthwhile investment, giving you a steady stream of leads, a heightened profile, and improved business growth.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pexels.com\/photo\/a-man-in-front-of-computer-screens-7431356\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image source: Pexels.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your website is the cornerstone of your business today and the focal point of all digital marketing activities. Here are key pointers on how to get the most out of this investment. <\/p>\n","protected":false},"author":226,"featured_media":1373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[106,32],"tags":[107],"class_list":["post-1167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-online-marketing","tag-website-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Critical Reasons to Monitor Website Performance - Making Every Word Count<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gordonbenzie.com\/blog\/6-critical-reasons-to-monitor-website-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Critical Reasons to Monitor Website Performance - Making Every Word Count\" \/>\n<meta property=\"og:description\" content=\"Your website is the cornerstone of your business today and the focal point of all digital marketing activities. 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