{"id":1146,"date":"2022-08-16T08:22:59","date_gmt":"2022-08-16T15:22:59","guid":{"rendered":"https:\/\/www.gordonbenzie.com\/blog\/?p=1146"},"modified":"2024-12-04T16:08:17","modified_gmt":"2024-12-05T00:08:17","slug":"why-data-visualization-has-a-tremendous-impact-on-marketing","status":"publish","type":"post","link":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/","title":{"rendered":"Why Data Visualization Has a Tremendous Impact on Marketing"},"content":{"rendered":"\n<p>Even if you\u2019ve developed an effective marketing strategy, it can be easy to fall into a rut. You post on social media. You run web ads. You incentivize word of mouth. What else can you do to refresh your marketing and reach new potential? Data visualization is a great way to revitalize your marketing efforts \u2014 and it\u2019s one of the most versatile, too. Here are some tips and resources to demonstrate how data visualization can help you build a stronger connection with your existing clients while also gaining new clients.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You Can Use It Internally or in Customer-Facing Material<\/strong><\/h3>\n\n\n\n<p>Data visualization is the graphic representation of information. <a href=\"https:\/\/www.computerhope.com\/jargon\/p\/piechart.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Pie charts<\/a>, heat maps, and timelines are just a few of the most common examples, but there is a litany of graphic types that can be employed to convey specific data points. This makes it an ideal format for use in internal materials such as training manuals. If you\u2019re training a new employee and you want to clearly convey the distribution of revenue that comes from sales, a graphic will be far more effective than words and numbers in isolation.<\/p>\n\n\n\n<p>In addition to its utility for internal communications, data visualization is incredibly useful for customer-facing materials, too. It is most effective when you want to communicate a specific idea relating to data in a format that\u2019s <a href=\"https:\/\/ruletheroomtrainthetrainer.com\/easy-to-understand-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">easy to understand<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>It Adds Value for Customers and Investors Alike<\/strong><\/h3>\n\n\n\n<p>The value that data visualization offers customers cannot be quantified. <a href=\"https:\/\/readytrainingonline.com\/articles\/what-customers-want\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customers want information<\/a> about the products they use and the companies they buy services from. Data visualization is the best way to present key facts that customers can use to make informed decisions as consumers. This is especially true for data visualization that\u2019s used to represent environmental issues, like the volume of material recycled to create a single product.<\/p>\n\n\n\n<p>The versatility of data visualization makes it perfect for presentations with investors, too. Just like customers, investors want to understand your product and your company \u2014 and they\u2019ll also want insights into the <a href=\"https:\/\/www.investopedia.com\/terms\/f\/financial-health.asp\" target=\"_blank\" rel=\"noreferrer noopener\">financial well-being<\/a> of your company. All of this information can be persuasively presented in the form of a data visualization graphic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You Can Use It Across Multiple Marketing Platforms<\/strong><\/h3>\n\n\n\n<p>Many marketing tools are limited in their transferability to other platforms. The opposite is true of data visualization. If you\u2019re looking for a marketing tool that can be used in social media, print advertisements, and web ads, this is it. According to statistics, <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/social-media-marketing-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\">75% of Instagram<\/a> users buy a product or visit a website after seeing a brand\u2019s advertisements, and data visualization is the perfect catalyst for these conversions.<\/p>\n\n\n\n<p>You can also use it in a range of other marketing campaigns, including a flyer campaign that you launch locally. <a href=\"https:\/\/bizfluent.com\/how-2060632-hand-out-flyers.html\" target=\"_blank\" rel=\"noreferrer noopener\">Handing out flyers<\/a> is a great way to raise awareness of your brand, and you can make your own by using an <a href=\"https:\/\/www.postermywall.com\/index.php\/l\/online-flyer-maker\" target=\"_blank\" rel=\"noreferrer noopener\">online tool<\/a> that lets you design your own flyer in moments. These tools are designed to allow you to customize flyers using photos, graphics, text, and colors of your choosing.<\/p>\n\n\n\n<p>There are also plenty of tools that allow you to convert file formats to better accommodate different platforms. For instance, if you\u2019re working with promotional videos and need to switch from mp4 to gif, this tool allows you to do so in moments \u2013 and best of all, it\u2019s free to use!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Take Advantage of Versatility With Data Visualization<\/strong><\/h3>\n\n\n\n<p>There are many ways that you can <a href=\"https:\/\/www.gordonbenzie.com\">market your brand<\/a>, but none is as versatile as data visualization. No matter what kind of service or product you offer, you can grab the attention of potential customers with a simple and straightforward graphic.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pexels.com\/photo\/photo-of-women-at-the-meeting-3811082\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image source: Pexels.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some tips and resources to demonstrate how data visualization can help you build a stronger connection with new and existing clients as a sound marketing strategy.<\/p>\n","protected":false},"author":225,"featured_media":1378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[77,12],"tags":[104,65],"class_list":["post-1146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business-communications","tag-data-visualization","tag-marketing-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Data Visualization Has a Tremendous Impact on Marketing - Making Every Word Count<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Data Visualization Has a Tremendous Impact on Marketing - Making Every Word Count\" \/>\n<meta property=\"og:description\" content=\"Here are some tips and resources to demonstrate how data visualization can help you build a stronger connection with new and existing clients as a sound marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Making Every Word Count\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T15:22:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-05T00:08:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2022\/08\/data-visualization-pexels-rethaferguson-3811082.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Courtney Rosenfeld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Courtney Rosenfeld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/\"},\"author\":{\"name\":\"Courtney Rosenfeld\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/fa287b63252295714229517e1c19e656\"},\"headline\":\"Why Data Visualization Has a Tremendous Impact on Marketing\",\"datePublished\":\"2022-08-16T15:22:59+00:00\",\"dateModified\":\"2024-12-05T00:08:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/\"},\"wordCount\":626,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/data-visualization-pexels-rethaferguson-3811082.jpg\",\"keywords\":[\"data visualization\",\"Marketing Communications\"],\"articleSection\":[\"Branding\",\"Business Communications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/\",\"name\":\"Why Data Visualization Has a Tremendous Impact on Marketing - Making Every Word Count\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/data-visualization-pexels-rethaferguson-3811082.jpg\",\"datePublished\":\"2022-08-16T15:22:59+00:00\",\"dateModified\":\"2024-12-05T00:08:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/data-visualization-pexels-rethaferguson-3811082.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/data-visualization-pexels-rethaferguson-3811082.jpg\",\"width\":1920,\"height\":1372},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/why-data-visualization-has-a-tremendous-impact-on-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Data Visualization Has a Tremendous Impact on Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/\",\"name\":\"Making Every Word Count\",\"description\":\"Insights on effective marketing, messaging, and positioning strategies.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\",\"name\":\"Gordon Benzie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"contentUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"width\":600,\"height\":600,\"caption\":\"Gordon Benzie\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\"},\"description\":\"Gordon Benzie is a B2B marketing and analyst relations leader with more than 25 years of experience helping technology companies engage industry analysts and strengthen market positioning. Today, he works in a fractional capacity with enterprise software, SaaS, and hardware organizations to shape messaging, improve analyst and prospect awareness, and translate third-party validation into business growth.\",\"sameAs\":[\"https:\\\/\\\/www.gordonbenzie.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/gordonbenzie\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/fa287b63252295714229517e1c19e656\",\"name\":\"Courtney Rosenfeld\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/771b80bd9bab3f5de1ee205d54b87a27a9fd090a54f80102180c5cee13a43e06?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/771b80bd9bab3f5de1ee205d54b87a27a9fd090a54f80102180c5cee13a43e06?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/771b80bd9bab3f5de1ee205d54b87a27a9fd090a54f80102180c5cee13a43e06?s=96&d=mm&r=g\",\"caption\":\"Courtney Rosenfeld\"},\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/author\\\/courtney-rosenfeld\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Data Visualization Has a Tremendous Impact on Marketing - Making Every Word Count","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Why Data Visualization Has a Tremendous Impact on Marketing - Making Every Word Count","og_description":"Here are some tips and resources to demonstrate how data visualization can help you build a stronger connection with new and existing clients as a sound marketing strategy.","og_url":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/","og_site_name":"Making Every Word Count","article_published_time":"2022-08-16T15:22:59+00:00","article_modified_time":"2024-12-05T00:08:17+00:00","og_image":[{"width":1920,"height":1372,"url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2022\/08\/data-visualization-pexels-rethaferguson-3811082.jpg","type":"image\/jpeg"}],"author":"Courtney Rosenfeld","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Courtney Rosenfeld","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/#article","isPartOf":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/"},"author":{"name":"Courtney Rosenfeld","@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/fa287b63252295714229517e1c19e656"},"headline":"Why Data Visualization Has a Tremendous Impact on Marketing","datePublished":"2022-08-16T15:22:59+00:00","dateModified":"2024-12-05T00:08:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/"},"wordCount":626,"commentCount":0,"publisher":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"image":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2022\/08\/data-visualization-pexels-rethaferguson-3811082.jpg","keywords":["data visualization","Marketing Communications"],"articleSection":["Branding","Business Communications"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/","url":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/","name":"Why Data Visualization Has a Tremendous Impact on Marketing - Making Every Word Count","isPartOf":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2022\/08\/data-visualization-pexels-rethaferguson-3811082.jpg","datePublished":"2022-08-16T15:22:59+00:00","dateModified":"2024-12-05T00:08:17+00:00","breadcrumb":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/#primaryimage","url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2022\/08\/data-visualization-pexels-rethaferguson-3811082.jpg","contentUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2022\/08\/data-visualization-pexels-rethaferguson-3811082.jpg","width":1920,"height":1372},{"@type":"BreadcrumbList","@id":"https:\/\/www.gordonbenzie.com\/blog\/why-data-visualization-has-a-tremendous-impact-on-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gordonbenzie.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Data Visualization Has a Tremendous Impact on Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.gordonbenzie.com\/blog\/#website","url":"https:\/\/www.gordonbenzie.com\/blog\/","name":"Making Every Word Count","description":"Insights on effective marketing, messaging, and positioning strategies.","publisher":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gordonbenzie.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f","name":"Gordon Benzie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","contentUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","width":600,"height":600,"caption":"Gordon Benzie"},"logo":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png"},"description":"Gordon Benzie is a B2B marketing and analyst relations leader with more than 25 years of experience helping technology companies engage industry analysts and strengthen market positioning. Today, he works in a fractional capacity with enterprise software, SaaS, and hardware organizations to shape messaging, improve analyst and prospect awareness, and translate third-party validation into business growth.","sameAs":["https:\/\/www.gordonbenzie.com","https:\/\/www.linkedin.com\/in\/gordonbenzie\/"]},{"@type":"Person","@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/fa287b63252295714229517e1c19e656","name":"Courtney Rosenfeld","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/771b80bd9bab3f5de1ee205d54b87a27a9fd090a54f80102180c5cee13a43e06?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/771b80bd9bab3f5de1ee205d54b87a27a9fd090a54f80102180c5cee13a43e06?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/771b80bd9bab3f5de1ee205d54b87a27a9fd090a54f80102180c5cee13a43e06?s=96&d=mm&r=g","caption":"Courtney Rosenfeld"},"url":"https:\/\/www.gordonbenzie.com\/blog\/author\/courtney-rosenfeld\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/1146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/comments?post=1146"}],"version-history":[{"count":10,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/1146\/revisions"}],"predecessor-version":[{"id":1379,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/1146\/revisions\/1379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/media\/1378"}],"wp:attachment":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/media?parent=1146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/categories?post=1146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/tags?post=1146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}