{"id":1002,"date":"2021-04-28T07:53:00","date_gmt":"2021-04-28T14:53:00","guid":{"rendered":"https:\/\/www.gordonbenzie.com\/blog\/?p=1002"},"modified":"2024-12-04T16:28:20","modified_gmt":"2024-12-05T00:28:20","slug":"3-types-of-tech-investments-small-business-owners-should-consider","status":"publish","type":"post","link":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/","title":{"rendered":"3 Types of Tech Investments Small Business Owners Should Consider"},"content":{"rendered":"\n<p><br>According to a <a href=\"https:\/\/www.forbes.com\/sites\/alisoncoleman\/2021\/02\/09\/how-covid-19-is-driving-business-technology-spend-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent survey<\/a>, the majority of businesses expect to make tech investments this year in areas like IT, cybersecurity, marketing automation, cloud technologies, and remote team collaboration. And while budgeting for technology isn\u2019t always easy as a small business owner, most businesses simply can\u2019t afford to skimp on tech \u2014 especially those operating online or working remotely amidst COVID-19.<\/p>\n\n\n\n<p>Below, learn about three types of tech investments all small business owners should consider to improve their chances of success now and in the future. It may not be cheap, but you\u2019ll save time and money in the long run.<\/p>\n\n\n\n<p><strong><em>Looking to revamp your business\u2019s marketing and branding to increase sales? <\/em><\/strong><a href=\"https:\/\/www.gordonbenzie.com\/\"><strong><em>GB Marketing &amp; Communications<\/em><\/strong><\/a><strong><em> can take your business to the next level and deliver results!<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">1. IT and Digital Security<\/h2>\n\n\n\n<p>During the <a href=\"https:\/\/www.willistowerswatson.com\/en-GB\/Insights\/2020\/07\/cyber-security-risks-during-a-pandemic\" target=\"_blank\" rel=\"noreferrer noopener\">pandemic<\/a>, there\u2019s an increased risk of security threats, phishing attacks, privacy breaches, and email fraud \u2014 and falling victim to these types of attacks could harm your business in more ways than one. Common <a href=\"https:\/\/www.thebalancesmb.com\/dangers-of-cyber-attacks-462537\" target=\"_blank\" rel=\"noreferrer noopener\">dangers<\/a> of cyberattacks, for instance, often include incurred business expenses, loss of business income, damaged reputations (including a drop in customer satisfaction), privacy lawsuits, and lost or damaged electronic data.<\/p>\n\n\n\n<p>Fortunately, there are steps you can take to protect your reputation, customers, and workers from these types of damages as you continue to operate remotely amidst COVID-19. IT professionals recommend the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using commercial-grade firewall and combined antivirus and malware software<\/li>\n\n\n\n<li>Performing regular data backups, such as once daily or several times throughout the day<\/li>\n\n\n\n<li>Protecting email accounts with a two-step authentication system<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s also a good idea to outsource your IT and cybersecurity needs. You\u2019ll save time and money in the long run and find peace of mind in knowing you\u2019re protecting your business against identity thieves, phishing scammers, and other cybercriminals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Digital Workspaces<\/h2>\n\n\n\n<p>In addition to deploying tech investments in IT and internet security, digital workspaces are another worthy investment \u2014 especially if you and your team are working remotely throughout the pandemic. The best digital workspaces feature everything you need to collaborate with your team, organize projects and tasks, and keep your business and marketing campaigns running smoothly while working remotely. And according to GetApp reviews, several top-rated digital workspaces include Jostle, Bluescape, Communifire, and Monday.com.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. E-commerce Software<\/h2>\n\n\n\n<p>Even if you own or lease office space or a brick-and-mortar store, chances are you\u2019ve turned to e-commerce at some point during the pandemic. E-commerce allows you to sell your products\/services (where applicable) via the internet through several <a href=\"https:\/\/zapier.com\/learn\/ecommerce\/best-ecommerce-shopping-cart-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">different platforms<\/a>, which can help broaden the number of people you do business with by leaps and bounds. This may help you reach a target demographic that you couldn&#8217;t reach by only doing business on a local level.<\/p>\n\n\n\n<p>But if you haven\u2019t already invested in the <a href=\"https:\/\/www.businessnewsdaily.com\/7706-choosing-ecommerce-software.html\" target=\"_blank\" rel=\"noreferrer noopener\">right e-commerce software<\/a> for your small business, now is the time to do it \u2014 doing so will help increase your profits and boost your online visibility. A few e-commerce platforms to choose from include Wix, Shopify, BigCommerce, and Ecwid.<\/p>\n\n\n\n<p>As you prepare to get your e-commerce store up and running for the first time, it may be helpful to enlist the help of an e-commerce specialist. You can use online job boards like Upwork to find e-commerce freelancers that fit your budget and schedule. Make sure to weigh freelancer ratings and reviews before making a decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tech Investments for Long-Term Success<\/h2>\n\n\n\n<p>Many tech investments are costly, but they\u2019re often necessary when it comes to growing businesses, working efficiently from home, reaching new customers, and protecting companies from digital security threats. What\u2019s more, many small businesses have the technology to thank for surviving the pandemic \u2014 whether they\u2019ve relied on digital commerce, curbside pickup, video conferencing, or other tech tools to stay afloat amidst COVID-19.<\/p>\n\n\n\n<p>Business technology may be expensive, but your small business simply can\u2019t afford to skimp on IT and digital security, digital workspaces, and e-commerce software systems. They\u2019ll help you to achieve your business goals, while also saving you time and money throughout the pandemic and beyond.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pexels.com\/photo\/person-using-laptop-461077\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image source: Pexels<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small business owners need to make tech investments to operate cost effectively while maintaining parity with the competition. <\/p>\n","protected":false},"author":222,"featured_media":1387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[98],"class_list":["post-1002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-marketing","tag-tech-investments"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Types of Tech Investments Small Business Owners Should Consider - Making Every Word Count<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Types of Tech Investments Small Business Owners Should Consider - Making Every Word Count\" \/>\n<meta property=\"og:description\" content=\"Small business owners need to make tech investments to operate cost effectively while maintaining parity with the competition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/\" \/>\n<meta property=\"og:site_name\" content=\"Making Every Word Count\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-28T14:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-05T00:28:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/technology_investments-pexels-picjumbo-com-55570-461077.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gloria Martinez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gloria Martinez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/\"},\"author\":{\"name\":\"Gloria Martinez\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/f55f963ba060fa5e336e41fa2f106ceb\"},\"headline\":\"3 Types of Tech Investments Small Business Owners Should Consider\",\"datePublished\":\"2021-04-28T14:53:00+00:00\",\"dateModified\":\"2024-12-05T00:28:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/\"},\"wordCount\":697,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/technology_investments-pexels-picjumbo-com-55570-461077.jpg\",\"keywords\":[\"tech investments\"],\"articleSection\":[\"Technology Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/\",\"name\":\"3 Types of Tech Investments Small Business Owners Should Consider - Making Every Word Count\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/technology_investments-pexels-picjumbo-com-55570-461077.jpg\",\"datePublished\":\"2021-04-28T14:53:00+00:00\",\"dateModified\":\"2024-12-05T00:28:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/technology_investments-pexels-picjumbo-com-55570-461077.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/technology_investments-pexels-picjumbo-com-55570-461077.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/3-types-of-tech-investments-small-business-owners-should-consider\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Types of Tech Investments Small Business Owners Should Consider\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/\",\"name\":\"Making Every Word Count\",\"description\":\"Insights on effective marketing, messaging, and positioning strategies.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/73f83175cad0c07bed5148c9f843650f\",\"name\":\"Gordon Benzie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"contentUrl\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\",\"width\":600,\"height\":600,\"caption\":\"Gordon Benzie\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GBMC_logo.png\"},\"description\":\"Gordon Benzie is a B2B marketing and analyst relations leader with more than 25 years of experience helping technology companies engage industry analysts and strengthen market positioning. Today, he works in a fractional capacity with enterprise software, SaaS, and hardware organizations to shape messaging, improve analyst and prospect awareness, and translate third-party validation into business growth.\",\"sameAs\":[\"https:\\\/\\\/www.gordonbenzie.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/gordonbenzie\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/#\\\/schema\\\/person\\\/f55f963ba060fa5e336e41fa2f106ceb\",\"name\":\"Gloria Martinez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d7da5320d5d6da65109e74ffd84a7196f488c64f98ad1717ef66b7529cc1a90?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d7da5320d5d6da65109e74ffd84a7196f488c64f98ad1717ef66b7529cc1a90?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d7da5320d5d6da65109e74ffd84a7196f488c64f98ad1717ef66b7529cc1a90?s=96&d=mm&r=g\",\"caption\":\"Gloria Martinez\"},\"sameAs\":[\"http:\\\/\\\/womenled.org\\\/\"],\"url\":\"https:\\\/\\\/www.gordonbenzie.com\\\/blog\\\/author\\\/gmartinez\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Types of Tech Investments Small Business Owners Should Consider - Making Every Word Count","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/","og_locale":"en_US","og_type":"article","og_title":"3 Types of Tech Investments Small Business Owners Should Consider - Making Every Word Count","og_description":"Small business owners need to make tech investments to operate cost effectively while maintaining parity with the competition.","og_url":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/","og_site_name":"Making Every Word Count","article_published_time":"2021-04-28T14:53:00+00:00","article_modified_time":"2024-12-05T00:28:20+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/technology_investments-pexels-picjumbo-com-55570-461077.jpg","type":"image\/jpeg"}],"author":"Gloria Martinez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gloria Martinez","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/#article","isPartOf":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/"},"author":{"name":"Gloria Martinez","@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/f55f963ba060fa5e336e41fa2f106ceb"},"headline":"3 Types of Tech Investments Small Business Owners Should Consider","datePublished":"2021-04-28T14:53:00+00:00","dateModified":"2024-12-05T00:28:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/"},"wordCount":697,"commentCount":0,"publisher":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"image":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/technology_investments-pexels-picjumbo-com-55570-461077.jpg","keywords":["tech investments"],"articleSection":["Technology Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/","url":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/","name":"3 Types of Tech Investments Small Business Owners Should Consider - Making Every Word Count","isPartOf":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/#primaryimage"},"image":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/technology_investments-pexels-picjumbo-com-55570-461077.jpg","datePublished":"2021-04-28T14:53:00+00:00","dateModified":"2024-12-05T00:28:20+00:00","breadcrumb":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/#primaryimage","url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/technology_investments-pexels-picjumbo-com-55570-461077.jpg","contentUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/technology_investments-pexels-picjumbo-com-55570-461077.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.gordonbenzie.com\/blog\/3-types-of-tech-investments-small-business-owners-should-consider\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gordonbenzie.com\/blog\/"},{"@type":"ListItem","position":2,"name":"3 Types of Tech Investments Small Business Owners Should Consider"}]},{"@type":"WebSite","@id":"https:\/\/www.gordonbenzie.com\/blog\/#website","url":"https:\/\/www.gordonbenzie.com\/blog\/","name":"Making Every Word Count","description":"Insights on effective marketing, messaging, and positioning strategies.","publisher":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gordonbenzie.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/73f83175cad0c07bed5148c9f843650f","name":"Gordon Benzie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","contentUrl":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png","width":600,"height":600,"caption":"Gordon Benzie"},"logo":{"@id":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2021\/04\/GBMC_logo.png"},"description":"Gordon Benzie is a B2B marketing and analyst relations leader with more than 25 years of experience helping technology companies engage industry analysts and strengthen market positioning. Today, he works in a fractional capacity with enterprise software, SaaS, and hardware organizations to shape messaging, improve analyst and prospect awareness, and translate third-party validation into business growth.","sameAs":["https:\/\/www.gordonbenzie.com","https:\/\/www.linkedin.com\/in\/gordonbenzie\/"]},{"@type":"Person","@id":"https:\/\/www.gordonbenzie.com\/blog\/#\/schema\/person\/f55f963ba060fa5e336e41fa2f106ceb","name":"Gloria Martinez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5d7da5320d5d6da65109e74ffd84a7196f488c64f98ad1717ef66b7529cc1a90?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5d7da5320d5d6da65109e74ffd84a7196f488c64f98ad1717ef66b7529cc1a90?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d7da5320d5d6da65109e74ffd84a7196f488c64f98ad1717ef66b7529cc1a90?s=96&d=mm&r=g","caption":"Gloria Martinez"},"sameAs":["http:\/\/womenled.org\/"],"url":"https:\/\/www.gordonbenzie.com\/blog\/author\/gmartinez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/1002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/users\/222"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/comments?post=1002"}],"version-history":[{"count":13,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/1002\/revisions"}],"predecessor-version":[{"id":1388,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/posts\/1002\/revisions\/1388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/media\/1387"}],"wp:attachment":[{"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/media?parent=1002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/categories?post=1002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gordonbenzie.com\/blog\/wp-json\/wp\/v2\/tags?post=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}