{"version":"1.0","provider_name":"Making Every Word Count","provider_url":"https:\/\/www.gordonbenzie.com\/blog","author_name":"Gordon Benzie","author_url":"https:\/\/www.gordonbenzie.com\/blog\/author\/gordon-benzie\/","title":"Giving (and Gaining) Value from a Social Network - Making Every Word Count","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"hfvARfqSle\"><a href=\"https:\/\/www.gordonbenzie.com\/blog\/giving-and-gaining-value-from-a-social-network\/\">Giving (and Gaining) Value from a Social Network<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.gordonbenzie.com\/blog\/giving-and-gaining-value-from-a-social-network\/embed\/#?secret=hfvARfqSle\" width=\"600\" height=\"338\" title=\"&#8220;Giving (and Gaining) Value from a Social Network&#8221; &#8212; Making Every Word Count\" data-secret=\"hfvARfqSle\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.gordonbenzie.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.gordonbenzie.com\/blog\/wp-content\/uploads\/2013\/09\/social_network_118915097_s-e1622401104606.jpg","thumbnail_width":860,"thumbnail_height":453,"description":"Recently I wrote about the concept of identifying \u201cpersonas\u201d or profiles of your prospective customers, as part of your social media marketing program.\u00a0Once you have completed this task, considerable value can be obtained by leveraging social media to identify where these Personas \u201clive\u201d or spend their free time. The ultimate goal is to build a &hellip; Continue reading"}