the power of data visualization in marketing

Why Data Visualization Has a Tremendous Impact on Marketing

Even if you’ve developed an effective marketing strategy, it can be easy to fall into a rut. You post on social media. You run web ads. You incentivize word of mouth. What else can you do to refresh your marketing and reach new potential? Data visualization is a great way to revitalize your marketing efforts — and it’s one of the most versatile, too. Here are some tips and resources to demonstrate how data visualization can help you build a stronger connection with your existing clients while also gaining new clients.

You Can Use It Internally or in Customer-Facing Material

Data visualization is the graphic representation of information. Pie charts, heat maps, and timelines are just a few of the most common examples, but there is a litany of graphic types that can be employed to convey specific data points. This makes it an ideal format for use in internal materials such as training manuals. If you’re training a new employee and you want to clearly convey the distribution of revenue that comes from sales, a graphic will be far more effective than words and numbers in isolation.

In addition to its utility for internal communications, data visualization is incredibly useful for customer-facing materials, too. It is most effective when you want to communicate a specific idea relating to data in a format that’s easy to understand.

It Adds Value for Customers and Investors Alike

The value that data visualization offers customers cannot be quantified. Customers want information about the products they use and the companies they buy services from. Data visualization is the best way to present key facts that customers can use to make informed decisions as consumers. This is especially true for data visualization that’s used to represent environmental issues, like the volume of material recycled to create a single product.

The versatility of data visualization makes it perfect for presentations with investors, too. Just like customers, investors want to understand your product and your company — and they’ll also want insights into the financial well-being of your company. All of this information can be persuasively presented in the form of a data visualization graphic.

You Can Use It Across Multiple Marketing Platforms

Many marketing tools are limited in their transferability to other platforms. The opposite is true of data visualization. If you’re looking for a marketing tool that can be used in social media, print advertisements, and web ads, this is it. According to statistics, 75% of Instagram users buy a product or visit a website after seeing a brand’s advertisements, and data visualization is the perfect catalyst for these conversions.

You can also use it in a range of other marketing campaigns, including a flyer campaign that you launch locally. Handing out flyers is a great way to raise awareness of your brand, and you can make your own by using an online tool that lets you design your own flyer in moments. These tools are designed to allow you to customize flyers using photos, graphics, text, and colors of your choosing.

There are also plenty of tools that allow you to convert file formats to better accommodate different platforms. For instance, if you’re working with promotional videos and need to switch from mp4 to gif, this tool allows you to do so in moments – and best of all, it’s free to use!

Take Advantage of Versatility With Data Visualization

There are many ways that you can market your brand, but none is as versatile as data visualization. No matter what kind of service or product you offer, you can grab the attention of potential customers with a simple and straightforward graphic.

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