About the Author

Gordon Benzie is a marketing and communications leader focused on helping companies to better engage with target audiences, ignite brand awareness and apply data-driven strategies to improve sales and marketing performance.

Social media is a critical part of every marketing and communications program. At the heart of this strategy is a blog to introduce compelling, engaging content to your target audience, which can then be shared across channels.

There is no substitute for experience. In late 2009 I launched “Making Every Word Count” as a way to learn blog design, administration, and strategy.

Over the years, “Making Every Word Count” has attracted a following, having been read by thousands of people. Along the way, I learned a great deal about digital media, and how to best apply this knowledge to my professional career. I hope you too can learn something from these articles – let me know what you think!

If you are interested to be notified when new blog posts are published, I invite you to follow me on LinkedIn.

I am available to help grow your business with a marketing or communications program that drives action.  Contact me and let’s talk. I’ll respond within 24 hours.

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