About the Author

Gordon Benzie is a marketing and communications executive with 25+ years of marketing and financial management experience. Most recently, Mr. Benzie led industry analyst and public relations at a enterprise software provider. In this role, Mr. Benzie focused on driving brand awareness across media, analyst and social communities.

As a marketing professional, social media has become a critical part of every communications strategy. At the heart of that strategy should be a blog to introduce compelling, engaging content to your target audience, which can then be shared across channels.

There is no substitute for experience, especially within the evolving field of digital marketing. For this reason, I launched “Making Every Word Count” in late 2009 as a “sandbox” to experiment with blog design, administration and strategy. Over the years, “Making Every Word Count” has attracted a following, having been read by thousands of people. Along the way, I learned a great deal about digital media, and how to apply this knowledge to my professional career. I hope you too can learn something from these articles – let me know what you think!

If you are interested to learn more about me, I invite you to:

Other questions? Contact me today, and I’ll respond within 24 hours.

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