Search Results for: public relations strategy

Leveraging a Blog in Public Relations

It is no secret that social media has a bigger role in the world of marketing communications and public relations. This transformation occurred due to a couple of trends. Notably, the emergence of a “Web 2.0” world where feedback can … Continue reading

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Filed under Marketing Communications, Public Relations, Social Media, Social Networking Marketing

How Much Public Relations can be Outsourced?

If you are fortunate enough to work for a company that is expanding, that growth can be difficult to manage. What once could be done by you or a staff member can become unmanageable, or may simply not the best … Continue reading

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What is the Right Amount to Spend on Public Relations?

By Gordon Benzie   Once you have made the investment to do public relations, the next step is to determine the right level of investment. While some consider a bus the best way to commute, others might be completely justified … Continue reading

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Filed under Brand Integrity, Public Relations

Why do Public Relations?

By Gordon Benzie   For this post, I thought I would challenge what the role of public relations is, with the objective to provide a thoughtful perspective on what value PR plays within an organization. To start, the objective of … Continue reading

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Filed under Brand Integrity, Business Plan, Marketing Communications, Online Marketing

Why the Role of Trusted Advisor Has Become So Important

The importance of being a trusted advisor has never been as important as it is today as part of marketing communications and public relations strategy. Continue reading

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Social Media’s Role in the News Cycle

It should come as no surprise that the way we get news today is quite different than in the last decade. Daily Newspaper circulation, which stood at 62 million in 1990, fell to 43 million in 2010, a decline of … Continue reading

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What Happens if a Supplier Enters your Market?

How do you assess strategic threats from suppliers? What if they are Google? This is an important point to consider in writing a business plan. Continue reading

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Filed under Business Strategy, Marketing Strategy

Promoting your Blog with Social Media

I recently wrote a blog post on the importance of building a blog as part of your public relations program (see article here). As I explained, in today’s digital world, a blog is a critical part of your online profile … Continue reading

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What is Your Business Plan to Deal with a Disruptive Event?

Having worked in the technology industry for the past 20+ years, I have seen a few significant changes and technological breakthroughs. Most of the time they are unexpected – there is a reason why these are called “disruptive.” Few can … Continue reading

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Filed under Business Plan, Business Strategy, Public Relations

8 Ways to Leverage Search in Press Releases

It should come as no surprise that with the transition towards a digital distribution model for news delivery, the importance of Search Engine Optimization (SEO) has only grown. It simply must play a role in any digital public relations campaign. … Continue reading

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Filed under Marketing Communications, Public Relations, Social Media