The Future of Public Relations

I just read a Global Communications Report published by the USC Annenberg School for Communications and Journalism. The findings were very interesting. One of the figures that really caught my attention was that 87% of PR professionals believe the term “Public Relations” will no longer accurately describe the work they will do in 2022 – … Continue reading The Future of Public Relations

Leveraging a Blog in Public Relations

It is no secret that social media has a bigger role in the world of marketing communications and public relations. This transformation occurred due to a couple of trends. Notably, the emergence of a “Web 2.0” world where feedback can be provided (and is expected) directly to an author. There is now an expectation that … Continue reading Leveraging a Blog in Public Relations

How Much Public Relations can be Outsourced?

If you are fortunate enough to work for a company that is expanding, that growth can be difficult to manage. What once could be done by you or a staff member can become unmanageable, or may simply not the best use of your time. When that time arrives, you have to make a decision. Do … Continue reading How Much Public Relations can be Outsourced?

What is the Right Amount to Spend on Public Relations?

By Gordon Benzie   Once you have made the investment to do public relations, the next step is to determine the right level of investment. While some consider a bus the best way to commute, others might be completely justified to insist on a Lamborghini. Your level of spending must match your business profile, budget … Continue reading What is the Right Amount to Spend on Public Relations?

Why do Public Relations?

By Gordon Benzie   For this post, I thought I would challenge what the role of public relations is, with the objective to provide a thoughtful perspective on what value PR plays within an organization. To start, the objective of public relations or PR is to raise awareness of a company, non-profit group or any … Continue reading Why do Public Relations?

3 Ways PR Can Boost Event ROI

Technology has come a long way to mainstreaming remote working. Yet, despite all of these advances, it is still important to meet with people in person at events and conferences. As important relationships are best maintained in this way, events should be part of your marketing mix. The challenge is that can often be difficult … Continue reading 3 Ways PR Can Boost Event ROI

Social Media’s Role in the News Cycle

It should come as no surprise that the way we get news today is quite different than in the last decade. Daily Newspaper circulation, which stood at 62 million in 1990, fell to 43 million in 2010, a decline of 30% (source: The State of the News Media 2011). There are many reasons behind this … Continue reading Social Media’s Role in the News Cycle

Promoting your Blog with Social Media

I recently wrote a blog post on the importance of building a blog as part of your public relations program (see article here). As I explained, in today’s digital world, a blog is a critical part of your online profile – as a source of new insights, thought leadership and brand positioning necessary to keep … Continue reading Promoting your Blog with Social Media